Success for Kids (SFK), which describes itself as "the largest international social emotional learning organisation in the world" announced that the current world and European 60 metres champion - who was banned for two years in 2003 after a high profile doping case - will represent it "in cities across the globe to share his life experiences with the students that SFK serves".

The SFK statement refers directly to Chambers' unhappy history: "At the age of 22, he made a wrong decision, which resulted in him being declared ineligible to compete for two years.

"Dwain admitted his wrongdoing and was able to work his way back to the top of world sprinting."

It adds that Chambers has already been working at SFK schools in London – 15 primary schools in Newham, Westminster and Southwark currently use SFK material in their personal, social and health education curriculum – and that he "personifies the SFK message through his sharing experiences".

The statement continues: "We are proud to have such an accomplished athlete and public figure like Dwain Chambers serve as an ambassador.

"He has a story that can inspire the children that SFK serves and we look forward to him representing the organisation and the work that we do around the world to provide our children with the tools to become productive adults who will add value to our communities."

Chambers, who is banned from the Olympics and who incurred much opposition within the sport when he made his return to the track in 2006, commented: "It is a privilege to work with the SFK schools and children in London.

"It's of personal importance to be able to contribute something positive to the educational program and organisation.

"It's a real honour to be asked to take up an ambassadorial role and I look forward to working with SFK in London, nationally and worldwide."

Since it was founded by Los Angeles mother Karen Berg in 2001, SFK has provided more than $32 million (£20 million) in programme support working in partnership with schools around the world to reach an estimated 75,000 children.

"My dream is for all children to learn the tools to help them make wise choices," said Berg.

Contact the writer of this story at [email protected]


Related stories
June 2010: Chambers beats 10 seconds for first time since drugs ban
March 2010: Exclusive - Chambers admits his London 2012 Olympic dream is over
March 2010: Double gold for Britain but US dominate in Doha
March 2010: Chambers looking good for gold in Doha
March 2010: Exclusive - Dwain is like a son to me, claims Conte