Holmes, a nine-time Paralympic gold medallist who is now Director of Paralympic Integration at London 2012, believes that Channel 4 will help build on the already strong interest in the Games in Britain.

He told insideworldparasport: "Channel 4 are going to be a key partner in being able to allow us to deliver on understanding.

"'It was a fantastic deal and really allows us a tremendous opportunity to do something amazing ensuring people get immersed in Paralympic sport and fall in love with it.

"We intend to sell every ticket to demonstrate this is something that's worth being part of."

Of the one million sign ups since the ticket initiative was launched, in March this year, 40 per cent say they want to attend the Paralympics, Holmes revealed during an exclusive interview with insideworldparasport.

This, claims Holmes, is a "robust number"  because those filling out the forms had to specify the individual sports they wanted to watch rather than simply saying "Yes" or "No" to being interested in the Paralympics.

Holmes said: "We want to engage people across the entire country.

"To ensure disabled people have similar opportunities to their able-bodied contemporaries, in short, to ensure these are everyone's Paralympics.

"If this was one of the outcomes of hosting the Games it would be pretty fantastic."

To read the full interview with Holmes click here.


Related stories
April 2010: Channel 4 announces first Paralympics shows
January 2010: Dame Tanni Grey-Thompson - BBC have been great but Channel 4 will take it to another level at London 2012
January 2010: BBC deny criticism they took London 2012 Paralympics for granted
January 2010: ParalympicsGB fear for coverage post-London 2012 after Channel 4 deal
January 2010: BBC snubbed as Channel 4 awarded London 2012 Paralympic broadcast rights