Produced by Square Wave Productions and filmed with help from volunteers working in Vancouver’s film industry, the three commercials feature Canadian wheelchair rugby stars, Ian Chan, Trevor Hirschfield, Travis Murao, and Garett Hickling.

The commercials, which are titled "Push," "Strap Up" and "Build Up," showcase the physical contact that characterises this sport, and provide a taste of what to expect from the 2010 Wheelchair Rugby Championships, which is due to be staged at the Richmond Oval, which hosted speed skating during the Winter Olympics in Vancouver earlier this year.

"Interest in Paralympic sport in Canada has never been higher, and it is great to have commercials like these to continue the momentum," said Ian Chan, co-captain of the Canadian team.

"Team Canada is stronger than ever, and I hope Canadians will come out, learn more about wheelchair rugby and cheer us on in our quest to become world champions on home soil."

The commercials will also support funding for the Canadian team on the road to the Paralympic Games in London.

Long-time wheelchair-rugby supporter Coloplast Canada will donate $1 (£0.63) each time one of the commercials is viewed online, up to an agreed-upon limit.



"Coloplast is proud to support wheelchair rugby," Coloplast’s Director of Marketing, Darin Hurnanen. 

"We have been fans since 2005 when Coloplast started supporting wheelchair rugby both in Canada and worldwide.

"The commercials are truly attention-grabbing and leave you wanting more."

The Championships are due to feature teams from 12 countries, including Canada, the 2002 world champions; New Zealand, the 2004 Paralympic champions; and the United States, the 2008 Paralympic champions.

The tournament is being hosted by BC Wheelchair Sports Association.

"The 2010 World Wheelchair Rugby Championships will once again bring Paralympic sport to BC and showcase the Richmond Olympic Oval as a world-class sporting-competition venue," said 2010 World Wheelchair Rugby Championships Society chair, Laurel Crosby.

"Also known as murderball, wheelchair rugby was invented in Canada and has gone on to take the Paralympic world by storm.

"This tournament will have spectators on the edge of their seats as the best in the world compete to be crowned world champions."

To watch the commercials click here.