Sainsbury's, who became the first ever Paralympic only sponsor last year, has teamed up with the world's biggest concert promoter, Live Nation, in order to host the event on Clapham Common on September 10.

The family event, which is likely to be called Sainsbury's Super Saturday and run from 11am until 10pm, will host dozens of pop acts in a Party in the Park-style live format and also showcase Paralympic sports such as wheelchair rugby and basketball.

Under plans currently being discussed, parts of the event will be filmed and shown live on London 2012 Paralympic host broadcaster Channel 4.

However, some local residents are upset about the plans, which they argue could damage the common and lead to anti-social behaviour.

Lambeth Council recently lifted restrictions on the number of events held on its open spaces as a means of raising revenue in the face of Government cuts in plans which could raise the Labour council up to £1.25 million a year from 2013, but residents argue that events such as the Sainsbury's one could open the floodgates to 'mega-concerts' on the Common.

Shirley Cosgrave, a Conservative councillor in the Clapham Common Ward, said: "In granting a licence at its meeting last night for yet another large scale event on Clapham Common, Lambeth's Licensing Sub-Committee completely ignored the concerns of local residents about the impact of 52,000 people on a site measuring 70,000 square meters for an event lasting from 11am until 10pm later this year.

"An event of this size has not been held on the common since 1998, when a huge amount of damage was done to the Common, which took a very long time to recover.

"It is difficult to escape the conclusion that the Council is more interested in raising cash than in preserving one of the most precious environmental assets in the Borough."

Anna Jefferson Smith, a member of The Clapham Society, said that the event could lead to "the complete commercialisation" of the Common, which would be a "tragedy for the people of Lambeth" while Marcus Hope, the vice chairman of Friends of Clapham Common, added that "Clapham Common is not Glastonbury."

Sainsbury's said that the event is part of its push to make London 2012 "the best ever Paralympic Games" and that the event is aimed at families and will not attract a raucous crowd.

A spokesman for Lambeth Council said: "We respect the needs of residents and will continue to work with them to get things right."

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