Coinciding with Olympic Day on 23 June, 'Let's Move, India' aims to inspire people to move more —every day, anywhere, anyhow. It is part of the Olympic Movement’s mission to make the world a better place through sport and sets out to highlight the positive impact that sport and fitness have on physical and mental health.

Indians can showcase their support for the country's athletes by recreating iconic celebrations or crafting unique physical expressions. These moves, be it catchy dance steps, hero tributes, or local sports-inspired routines, can be shared on social media platforms by tagging @OlympicKhel and using #LetsMoveIndia.

"Let’s Move India is more than just a campaign; it's a celebration of our collective spirit and dedication to physical well-being. By coming together through movement, we are fostering a sense of unity and joy that transcends all barriers. Through the Olympic Values Education Programme in Odisha and Assam, we've witnessed firsthand how sport can inspire and empower young minds. I am excited to see India embrace this initiative and support our athletes as they prepare for Paris 2024." Olympic Gold medallist Abhinhav Bindra told Olympics.com.

The IOC’s ongoing 'Let’s Move' initiative was launched on Olympic Day 2023 in collaboration with the World Health Organization (WHO), and has witnessed participation from over 1,000 athletes, with more than 15 million people around the world taking part in physical activity.