The announcement was made within the framework of Panam Sports, the Pan-American Sports Organisation that brings together all the countries of the Americas (North, Central and South America).

The slogan is clear: "The Americas, One Team". The campaign features nine athletes who are World, Olympic and Pan-American champions, all of whom are seeking glory at the upcoming Olympic Games. They will not only be defending their country's colours, but also representing the entire American continent.

With a total of 14 Olympic medals, 33 World Championship medals and 26 Pan-American medals to their name, these ambassadors have Paris as their main goal, to add to their illustrious sporting careers.

Miami, United States, hosted the launch of Panam Sports. One month before the thirty-third modern Olympic Games, the Pan American Sports Organisation unveiled the new Panam Sports Team that will represent the entire American continent at the Games.

This group includes nine ambassadors from different nations in the region, all of whom are Olympic, World and Pan American medallists. As well as representing sporting excellence on the field of play, they are true role models for their countries and promoters of Olympic values around the world.

The spectacular achievements of this select group of athletes include 14 Olympic medals (7 gold), 33 World Championship medals (20 gold) and 26 Pan American medals, making them the most decorated team to represent Panam Sport since the creation of this ambassadorial project in 2019.

The athletes selected for Paris 2024 are Mijaín López (Greco-Roman wrestling, Cuba), Rebeca Andrade (artistic gymnastics, Brazil), Marileidy Paulino (athletics, Dominican Republic), Margaret McNeil (swimming, Canada), Marcos Moneta (rugby 7s, Argentina), Julien Alfred (athletics, Saint Lucia), Osmar Olvera (diving, Mexico), Nicolás Jarry (tennis, Chile) and Valarie Allman (athletics, USA).

"These are exceptional athletes. They are idols in their countries, successful in their sporting careers and, above all, extraordinary people. We are very pleased with this Panam Sports Team and are confident that they will bring us much joy in Paris 2024," said Panam Sports President, Chilean Neven Ilic.

The Panam Sports Team campaign for Paris 2024 is themed "America, One Team" and takes inspiration from the continent's birds, reflecting the attributes of our athletes as they pursue their goals at these Olympic Games.

The ad features a majestic golden eagle soaring through the picturesque landscapes of the American continent. Its journey takes it through mountains, forests, rivers and cities, before arriving in the heart of Paris, highlighted by the iconic Eiffel Tower.

In addition, the stripes or lines that are part of the organisation's branding are designed to look like wings on the athletes, visually reinforcing the concept of "Prepare to Fly".

This campaign invites everyone born on the American continent to unite and follow the path of preparation and competition that the athletes will take to the Paris 2024 Olympic Games, symbolising the effort and dedication required to succeed in this world-class sporting event.

The official symbol of the campaign is the representation of a bird with crossed hands in front of the chest of each athlete, demonstrating the unity of different cultures and countries in one team, called America.

Panam Sports comprises 41 member countries that have joined together to form an association with the common goal of developing sport and promoting the Olympic Movement throughout the Americas.

It is made up of National Olympic Committees (NOCs), International Sports Federations (IFs), Pan American Sports Confederations, as well as athletes and the organising committees of all the regional games.

The flagship event is the Pan American Games.The most recent were held in Santiago 2023and the next in Lima in 2027, and are considered the most important games in the world after the Olympic Games.