Neita is embracing her new ‘Miss Momentum’ moniker as she targets a first individual Olympic medal amidst a golden era for women’s sprinting.

The 27-year-old, won 4x100m relay bronze at both the Rio and Tokyo Games and is in excellent form in the build-up to her third Olympics, with 2024 Diamond League victories in two distances and 200m silver at June’s European Championships, where she missed out on the title by just 0.01 seconds.

The second-fastest woman in British history may not yet command the same household-name recognition of the country’s quickest, Dina Asher-Smith, but Neita is optimistic this could be the summer that catapults her into a new echelon of public consciousness, and perhaps onto the Paris podium.

“I had a supporter the other day message me on Instagram like, "hello, Miss Momentum!" Neita revealed, who finished eighth in the 100m final in Tokyo, told the PA news agency. 

“I was like to be fair, that’s actually quite a good name. Momentum is all about just that accumulation of moving in the right direction and finding your flow and just trusting in your process. I think that’s really important," she said.

“It’s been quite a season so far already and we haven’t even gotten to the Games yet. Everything’s going in the right direction. I know that my events are absolutely stacked, but it’s a great environment because it breeds competition and good results, so you just need to be a part of it and give it your all," she said. “I want to do better than I’ve ever done before. I know what I can achieve and I want to compete for the podium finishes”, she conclude.

Neita and Asher-Smith will both participate in the women’s 100m and 200m, and are all but certain to take part in the 4x100m relay for Great Britain, the current world bronze medallists who were last month crowned European champions with Neita as the anchor. 

While reigning Olympic 100m and 200m champion Elaine Thompson-Herah is out of Paris 2024 with an Achilles injury, the women’s sprints still boast a glittering array of talent.