This sentiment was echoed by Hugh Robertson, the British minister who played a key role in delivering the 2012 London Games, alongside two seasoned former IOC executives. From beach volleyball at the Eiffel Tower to equestrian events set against the regal backdrop of the Palace of Versailles, and the grandeur of the Grand Palais hosting fencing and taekwondo, the Paris Games became a vivid tour of the city's renowned landmarks. 

According to Michael Payne, former head of marketing at the IOC, Paris succeeded in restoring the prestige of the Olympics after the turbulence of Rio and the challenges posed by the Covid-impacted Tokyo Games in 2021. Payne confidently stated to AFP that "these Games will be remembered as one of the greatest Olympics of all time." 

He emphasised that the use of Paris's historic and iconic buildings as a stunning backdrop had a significant impact on global TV ratings, reinforcing the Olympics' legacy. Terrence Burns, another former IOC marketing executive, believes that Paris has set a formidable standard for future hosts, particularly for Los Angeles in 2028. 

Burns pointed out that every Olympics offers something unique, but Paris will be remembered as much for its cityscape as for the athletic competitions. He praised the way the organisers used the city's landmarks as a canvas, creating a visually striking and unmatched event. Burns noted that much was at stake for Paris 2024, and the success of the Games solidified the city's role in Olympic history.

Robertson, who has led the British Olympic Association since 2016, observed that London's 2012 Olympic Park, with its traditional stadiums, might be the last of its kind. He was particularly impressed by Paris's use of temporary venues in picturesque locations, suggesting that future hosts should consider this approach instead of building permanent stadiums. 

Payne, who played a pivotal role in transforming the IOC's brand and sponsorship, believes that Paris's innovative use of venues could inspire a new era in Olympic bidding, similar to the impact of the 1992 Barcelona Games. One venue that stood out to Robertson was the equestrian arena at Versailles, where Team GB had notable success. 

He described it as "one of the greatest venues of all time," with the Palace of Versailles providing a stunning backdrop. Burns, who has attended numerous Olympic Games, was particularly struck by the beach volleyball venue, calling it "the most amazing setting for any sporting event I've ever seen."

The opening ceremony of the Paris Games, with its unique parade on the River Seine, received mixed reactions. While Burns preferred the traditional format of athletes gathering in a stadium, Robertson felt the ceremony was a brilliant success in rallying the French public behind the Games. He viewed it as a reflection of how Paris perceives itself, marking a strong start to the event.

However, not everything was met with universal approval. Payne criticised the "Last Supper" scene in the opening ceremony as culturally insensitive and suggested that the local organisers may have withheld this segment from the IOC, knowing it would likely be blocked. Despite this, Payne acknowledged to AFP that the highs of the Paris Games far outweighed the lows. 

He praised the innovative approaches to fan engagement and the spectacular presentation of the Olympic flame, which he described as possibly the greatest ever. In summary, the Paris Olympics will be remembered not just for the athletic feats but for the city itself, which played a starring role in creating an unforgettable experience. 

The use of temporary venues at iconic locations, the breathtaking settings, and the overall presentation have set a new benchmark for future Olympic Games, ensuring that Paris 2024 will be celebrated as one of the all-time greats.