The LA28 team poses with Los Angeles Mayor Karen Bass, Long Beach Mayor Rex Richardson, Inglewood Mayor James T. Butts, and Team USA athletes as the Olympic Flag arrives to LA. GETTY IMAGES

The Olympic flag has arrived in Los Angeles, which is already feeling the pressure to host the next Olympic Games in 2028.

Los Angeles Mayor Karen Bass landed in a plane adorned with palm trees and the "LA 2028" logo, and flew across the runway holding the five-ringed banner, accompanied by several US athletes.

The arrival was very Californian, sunny and preceded by a 4.6 earthquake, reminding the city of another aspect it will have to plan for and adding to the logistics of a Games that is fresh on the heels of the organisational success of Paris.

Among the issues that will have to be addressed are some that have a lot to do with the city of Los Angeles: the traffic situation in a city characterised by its intensive use or the housing problem, which means that there are up to 75,000 homeless people there.

"We have a lot of work to do in Los Angeles", admitted Mayor Bass, who added other new challenges such as climate phenomena.

Cars make their way heading east out of Los Angeles. GETTY IMAGES
Cars make their way heading east out of Los Angeles. GETTY IMAGES

For transportation, there are plans to bring in 3,000 buses from across the country and create dedicated bus lanes. Public transport will be given priority over private transport. At the presentation in Paris, the possibility of recommending teleworking was advanced, in light of the experience of confinement during the pandemic. The main airport will be connected to the metro network. An automated shuttle is planned for 2026, when Los Angeles will host the opening game of the World Cup, and has been in the works for some time.

With regard to housing, shelters are being built and the number of homeless people has been reduced for the first time in recent years.

But Los Angeles also highlights other elements that are part of the city's identity and that contribute positively to the Games.

From the culture of spectacle and the cinematographic power, with Hollywood, the Mecca of cinema, being there, as was made clear at the closing ceremony of Paris 2024 with the intervention of Tom Cruise in the best school of 'Mission: Impossible'.

Actor Tom Cruise jumps from the roof of the Stade de France during the Closing Ceremony. GETTY IMAGES
Actor Tom Cruise jumps from the roof of the Stade de France during the Closing Ceremony. GETTY IMAGES

They also point out that Los Angeles is also an American sports powerhouse, with numerous major teams and state-of-the-art stadiums.

"What's not in our DNA? We're creative, we tell stories. We have sport, we have diversity. It's Los Angeles," Reynold Hoover, CEO of the 2028 Organising Committee, told AFP.