The company is Vaughtons, which specialises in medals, badges, civic regalia and insignia. It is a British company with 200 years of history and is based in the Birmingham jewellery district. It works for Royal Houses all over the world.

Vaughtons produces badges for automotive brands such as McLaron and Bentley. These include Aston Martin, the famous British luxury car company. It is responsible, for example, for the badges on the bonnets of these cars. Now it is offering to repair medals that have quickly become tarnished, as several British sportsmen and women are denouncing on their social networks.

In fact, Vaughtons claims to have been contacted by people interested in refurbishing the Paris 2024 Olympic medals. However, Nick Hobbis, a director of the company, has offered to help any British Olympic medal winner with any work on their medals, both Olympic and Paralympic, free of charge.

It is an area in which the company that supplies Aston Martin has experience: in its history, it has made the medals for the 1908 London Olympics, an earlier FA Cup, Premier League medals and even the door plates for the famous Titanic. During the Covid pandemic it also produced thank you badges to raise funds for National Health Service services.

The company emphasises its tradition, history and the craftsmanship of its professionals to help forge the symbol of "triumph, greatness and the unwavering determination to be the best".

The 2024 Olympics themselves have pledged to replace athletes' rusty medals after complaints such as that of Team USA skater Nyjah Huston, bronze medallist, just days after receiving it. Ilona Maher (rugby, USA) or Nick Itkin (fencing, USA) have also spoken publicly about this.