Johnson unveiled Think London’s economic action plan to encourage more overseas companies to locate in the capital.

 

The plan, ‘London Now’, was outlined by Johnson at the prestigious property conference MIPIM, held annually in Cannes.

  

As part of the plan, Think London is extending its ‘Touchdown London’ offer to provide overseas companies with up to 12 months of free office space and facilities and the use of a dedicated advisor to support firms through the process of establishing a London operation.

 

Next week, Think London will host a high profile delegation of around 40 business executives from China with an interest in locating in London.

 

He will also meet with the Chinese delegation during their trip.

 

This follows on from the successful ‘Road to London’ road show in China last autumn.

 

As a result, 95 companies have engaged with Think London to explore setting up an office in the capital within the next two years.

 

Building on the success of Road to London, Think London in the coming months will be rolling out a road show in North America to reach out to potential investors and showcase the investment opportunities in London, including the 2012 Olympic and Paralympic Games.

 

Johnson, said: "My message to overseas businesses is loud and clear.

 

"You will not only receive the warmest of welcomes but we will do all we can to ensure you get off to a flying start in the capital and are successful.

 

"London offers magnificent opportunities for overseas business with unrivalled access to western markets, a skilled workforce and one of the most diverse social and leisure scenes in the world.

 

"We are investing heavily in our infrastructure to provide business opportunities, as well as in skills and training programmes to ensure there is a deep pool of talent to help your business grow and succeed."

 

Michael Charlton, the chief executive of Think London, said: “It is important to remember that we are experiencing a global recession affecting all major economic hubs.

 

"However, the current market conditions have created unique investment opportunities in London.

 

"Sterling’s depreciation of 27 per cent against the dollar and 15 per cent against the Euro in the past seven months means foreign cash now goes further in London.

 

"Furthermore, the city now has lower commercial property costs and a wider talent pool offering a rich source of quality support to companies."

 

"London continues to have unique and unrivalled access to the European market with 500 million consumers on its doorstep.”

 

‘London Now’ will also see Think London work in co-operation with key commercial partners to generate up to £1 million, which will be used to provide further services in support of overseas investors in London such as offering bespoke intelligence about London, business opportunities and connections.

 

Additionally, Think London has recruited three new senior executives from the private sector to further enable its services to overseas businesses.

 

Charlton said: “London remains attractive to international investors; only in October last year, Cushman & Wakefield’s European Cities Monitor ranked London the number one destination in Europe for foreign direct investment for the 19th consecutive year.

 

"We look forward to working with overseas companies and continue to receive large amounts of interest from businesses that are looking to expand and grow in London.

 

"We are confident that London will continue to be flexible and adapt to the changing market conditions by helping investors take advantage of the current climate.”