The organisation is leading a delegation of 12 UK companies to Athens to attend SportAccord, one of the most prominent international sporting conventions.

The conference brings together all the major players from the international sports sector.

More than 100 International Sports Federations will be present including those affiliated with both the Summer and Winter Olympics.

The UK Trade & Investment delegation of companies covers a broad range of sectors from architecture, advertising and audio visual right through to legal, logistics, IT and event management.

According to the Jones, the multi sector delegation illustrates the broad opportunities available for British businesses in the global sports arena.

He said: "International sporting events are big business, estimated to be worth £300 billion per year.

"With billions of pounds worth of global sporting contracts up for grabs I want to ensure that British companies are best placed to win.

"The UK has an enviable reputation in organising first class sporting events.

"Whether it's the Silverstone Grand Prix, London Marathon, Wimbledon, the Manchest4er Commonwealth Games or Premier League Football and now the 2012 Olympic and Paralympic Games our expertise in staging international sporting events is world class.

"Now is the right time for British companies to leverage off the prominence of our Olympic win and plan for international sports business success." 

Jones said SportAccord is a great launch pad for British companies to showcase their expertise and to meet the key decision makers for upcoming international major sporting events.

He said: "Whether it's the World Cup in South Africa or the Commonwealth Games in New Delhi, representatives from all the upcoming international sporting events will come together under one roof to fast-track their planning processes and meet with potential suppliers."