The "Olympic Media Buzz" has been set-up by Repskan, a media monitoring and analytics platform, in association with City A.M, a free daily business newspaper distributed in London mainly around the City and Canaray Wharf with more than 350,000 readers. 

The scheme is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week-by-week. 

The latest rankings have Samsung at the top - which analysts attribute to the fact that the company is closely associated with the Olympic Torch Relay, which has been in news this month with the publication of the full route - ahead of Visa and Adidas. 


Panasonic, meanwhile, has leapt five places up the ranking, thanks to a number of activities that include 3D technology from the Smart Viera range being promoted as the best stage on which to watch the London 2012.

Panasonic is also the presenting partner of Film Nation: Shorts, a competition encouraging young people to create films that celebrate sport and the spirit of the London 2012 Olympic and
Paralympic Games. 

The authors behind the report claim that Cadbury is one sponsor to watch in the next few weeks.

Currently ranked, Cadbury is running a lively national campaign called "Keep Our Team Pumped", including a nationwide television advertising campaign.

That means Twitter, blog and video mentions are very high as a result, the authors claim. 

The analysis will be included in every Monday edition of City A.M., and will be based on the level of interest the brands generate through their involvement with the upcoming Games. 

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