The location in Kensington Gardens is the official Russian National House during the Olympic Games this summer.

It is adjacent to Sochi.Park and both will showcase the country's culture and a taste of what will come in 18 months' time when Sochi hosts the 2014 Winter Olympics and Paralympics.

Moscow Motion is billed as a meeting of Russia and the West giving the public an opportunity to discover Russian style.

The event is held annually alongside the Russia Investment Roadshow which gives a taste of the investment climate in Russia.

A VIP pavilion will be the venue for the event, whose design production team will create a "wonderland" featuring Russian audio and visual culture.

In previous years Moscow Motion has attracted celebrities including Peaches Geldof, the daughter of showbiz celebrity Sir Bob Geldof, former Russia international footballer Alexey Smertin and British television presenter Konnie Huq.

Leading DJs will also be present alongside Russian and global music stars.

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