altJune 19 - There will be a record 50 hours of coverage of the 2010 Winter Paralympics in Vancouver in English and French, Canada’s Olympic Broadcast Media Consortium has announced.

 

All coverage will be available in high definition, marking the first time the Games will be produced entirely in HD by a Canadian rights-holder.

 

In addition to live events and daily highlights on television, the Consortium’s multi-platform coverage of the event which cakes place between March 12 and 21 includes results, updates, features and pre-promotional programming on radio, digital and print, marking the biggest and most robust coverage ever in Canada of a Paralympic Games.

 

Keith Pelley, President of Canada’s Olympic Broadcast Media Consortium, said: “Canada’s Paralympic athletes have excelled on the world stage.

 

"They are a huge source of national pride and we are committed to giving them the recognition and credit they so richly deserve.

 

"Along with live event coverage and highlights, we will tell the athletes’ stories of determination and accomplishments, as they go for gold in 2010.”

 

Each day throughout the Paralympic Games, the Consortium will produce a 90-minute highlights show of all the day’s activities, results and updated medal standings, airing in English on either CTV, TSN or Rogers Sportsnet and in French on RDS or RIS Info Sports.

 

In addition, the Consortium will televise all Team Canada ice sledge hockey games in English on CTV, TSN, Rogers Sportsnet and French on RDS, RIS Info Sports, with the gold medal game airing live on CTV and RDS.

 

Canada is the reigning Paralympic Games champion in ice sledge hockey, having defeated Norway in the Turin 2006 gold medal game.

 

Canada’s Olympic Broadcast Media Consortium is a unique relationship between leading media conglomerates CTV Inc. and Rogers Media Inc., which together will provide unprecedented coverage and consumer choice in English, French and multi-languages on multiple platforms for the Vancouver 2010 Olympic and Paralympic Winter Games and the London 2012 Games

 

Carla Qualtrough, President of the Canadian Paralympic Committee, said: “Comprehensive coverage of a Paralympic Games is a milestone in Canadian Paralympic history.

 

"The Consortium’s coverage of the 2010 Paralympic Games will ensure that all Canadians get to share the experience of the fierce competition that will take place in 2010 as Canada goes for gold against the world’s greatest Paralympians.”

 

The Paralympic Winter Games will also have a strong presence during the Consortium’s coverage of the Vancouver 2010 Olympic Winter Games.

 

Features on Paralympians will air frequently in English and French, celebrating the athletes’ athleticism and achievements.

 

In addition, on February 28, the last day of the Olympic Winter Games, the Consortium will air in English and French a one-hour documentary about the Paralympic Winter Games, Paralympic Movement and Canadian Paralympic athletes, setting the stage for the upcoming 2010 Paralympic Winter Games.