Price, better known as Jordan, is to be the face of a new campaign promoting Hoof, the group headed by Barbara Cassani, the businesswoman who was the first chair of London's bid to host the 2012 Olympics before being replaced by Sebastian Coe.

 

It is is run by the British Equestrian Federaton (BEF) which is hoping to be one of the first national governing bodies to take advantage of the opportunities presented by the 2012 Games.

 

The appointment comes shortly after Price accused the Cartier Polo International tournament of snubbing her because of her background.

 

She paid £6,000 for a table in the Chinawhite tent only for her manager to be told she was not the sort of person they wanted attending.

 

The 30-year-old has recently begun to compete in dressage events on her horse Jordan Glamour, learnt to play polo, and has written equestrian books aimed at children called Katie Price's Perfect Ponies.

 

She yesterday also launched her own equestrian clothing range "KP", wearing a luminous pink polo shirt and pink velour hot pants, while her white horse was wearing a matching pink blanket.

 

Price made her name appearing topless on page three of The Sun newspaper and is know best known for an appearance on the ITV television programme "I'm A Celebrity, Get Me Out of Here" which ended with her marrying Australian pop star Peter Andre.

 

Price's appointment is bound to cause controversy in the equestrian world but she has at least one high-profile supporter in Mary King, the Olympic silver and bronze medallist.

 

She said: “She is dedicated to her riding.

 

"I understand that she even had her breasts reduced to help her with her riding.

 

"That shows real dedication.

 

"And she’s good with children.”

 

The new site http://www.hoof-in-town.co.uk/ features detailed information on how to start, or return to, horse riding in London, with details of which riding schools are available in each area.

 

There is a handy glossary of terms on horse riding and more celebrities will soon be featuring
their equestrian experiences on the site.

Earlier this year the BEF's Legacy for London Advisory Group, led by Cassani and
BEF consultant Tim Hadaway, recently appointed as the competition manager for the equestrian events at Greenwich Park in 2012, set out key recommendations for how the Games might be used to increase facilities and opportunities for equestrian sports across London.

Cassani said: "Today’s launch to the equestrian world of the Hoof website is the first step in a series of initiatives we will be embarking upon with Hoof.

 

"We will soon announce a trial schools initiative to attract more children into riding early in their lives, making it affordable through local riding schools.

 

"We will also be looking at London's riding facilities with a view to making improvements in selected areas."