altSEPTEMBER 6 - SIR CLIVE WOODWARD, the coach of England's World Cup rugby team in 2003 (pictured), has today been appointed as the new Director of Elite Performance at the British Olympic Association (BOA).

 

Sir Clive will lead on the performance input into all aspects of the BOA’s work, contributing to the successful performance of Team GB at future Olympic and Olympic Winter Games, including London in 2012.

The role will provide support and services directly to the 35 Olympic Sports, working with them on a one-to-one basis to assist their individual aspirations for Olympic success.

Sir Clive will also be responsible for Team GB’s pre-Beijing Preparation Camp and will act as Deputy Chef de Mission (Performance) at the Beijing, Vancouver (winter) and London Olympic Games.

"It is a privilege to be joining the BOA at such an exciting time for British Olympic Sport," said Sir Clive. "I will use my past experiences in high performance sport to assist the 35 Olympic Sports achieve their own aspirations, and working in partnership with UK Sport, national governing bodies and Performance Directors to ensure the performance of Team GB is maximised in the years ahead.

 

"The prospect of working together with our elite coaches and athletes is tremendously exciting for me.”

BOA Chief Executive Simon Clegg added: "Since before the success of the London 2012 bid I have been in discussion with Clive about his possible involvement in the development of Team GB.

 

"Clive will be a huge asset to the organisation, he will challenge our perspective and his expertise and motivational qualities will ensure our athletes within Team GB can achieve their very best performances.”

BOA Chairman Colin Moynihan marked an important appointment for Team GB’s long term success. The BOA and Team GB are committed to hitting our targets," he said. "We are raising the bar ourselves, and we intend to clear it. As we strengthen our performance team, headed up by Clive as Director, we are widening the depth of expertise which our Olympic Sports and their athletes can utilise.”

Sir Steven Redgrave, the five-time Olympic rowing gold meadallist, led the praise for the full-time appointment. Every Olympic athlete understands the need for world-class coaching and technical assistance right through the Olympic four-year cycle," he said.

 

"If there is one person who knows how to get the best out of elite athletes/sportspeople it is Sir Clive. I have no doubt that his influence working at the BOA will help Team GB achieve its very best potential in the Olympic Games ahead.”