They include with Beyond Sport, a global charity backed by former Prime Minister Tony Blair, that seeks to promote the power of sport as a vehicle for social change.

 

They have appointed Vero to advise on its brand, communications and stakeholder relations.  

 

As it is a charitable foundation, Vero is working on the account pro-bono.

 

London will host the first ever Beyond Sport summit in July 2009 where high profile international speakers from the world of politics, business and sport are expected to attend. 

 

Besides Blair, Beyond Sport’s ambassadors already include Sebastian Coe, the London 2012 chairman, Sergey Bubka, the world pole vault record holder and vice-president of the International Olympic Committee (IOC), and Ron Pundak, the chief executive of the Peres Centre for Peace.

 

Other contracts clinched by Vero, set up in 2006 by Lee, the director of communications and public affairs during London's successful bid to host the 2012 Olympics, are helping promote RIo de Janeiro's candidature to stage the 2016 Games and the International Paralympic Committee (IPC).

 

The IPC have appointed the Covent Garden-based firm to IPC to develop a dynamic brand and marketing communications strategy and provide council across a range of brand, marketing and sponsorship opportunities.

 

Vero has already worked with a wide variety of organisations, including the England & Wales Cricket Board, Glasgow 2014, International Association of Athletics Federations (IAAF), International Rugby Board (IRB), Liverpool FC, Premier Rugby Ltd,  Setanta Sports, Siemens, Singapore 2010, UEFA, UK Athletics, UK Sport, Visit Britain, Visit London, West Ham United FC and the Women’s Sport & Fitness Foundation.