After having the original Hockey Canada logo banned by the International Olympic Committee (IOC), the new sweaters were finally unveiled at UBC Thunderbird Arena.

The jersey's design was a collaboration between Musqueam artist Debra Sparrow and Nike.
 

Bob Nicholson, Hockey Canada's President and chief executive, said: "The men's, women's and sledge players will be proud to put it on when they go after gold in Vancouver."

The Musqueam images portrayed inside the Maple Leaf crest includes smaller maple leafs that represents the gold medal counts for Canada's ice hockey teams, the thunderbird and eagle, and the hockey player and stick.
 

There are also stripes across the arm and bottom of the jersey.

Nicholson said: "It represents all walks of life in Canada.

"I think the artist did a great job in putting the marks on this jersey that hopefully everyone in this country will feel part of this logo."

With a red and white version, these jerseys - priced to the public at C$135 (£75) - will be worn exclusively for this upcoming Winter Olympics.

John Furlong, the chief executive of Vancouver 2010, said: "It will probably be the sweater that most Canadians feel comfortable in and want to wear.

"The emblem is extraordinary.

"The fact that it was designed by an aboriginal artist and has a story of it's own is special."

Despite having used the logo for the past 14 years, Hockey Canada was forced to change the design after the IOC began to crack down on national sports federation logos at the Beijing Olympics last summer.

It took five attempts before a compromise to the IOC's rules was found.