Qatar is hoping to promote its bid as a fusion of heritage and modernity.
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The logo, revealed in May, is derived from the pentagon form found on a football fused with colours related to sand, sun and sea whilst the brand’s key graphic element, a confetti composed footballer, is always in motion portraying Qatar’s passion for football.

The logotype and brand are set against a backdrop of an Islamic styled pattern which provides geographic reference.
 

Work began last week to wrap two landmarks of Doha– the Qatar Olympic Committee building, approximately 3900 square metres, and the Ramada Hotel. approximately 500 square metres.

More buildings will be wrapped in the coming months and, from October 1 there will be 900 street banners as well as more than 400 other advertisements and bridge banners along the streets of Doha.

Hassan Al Thawadi, the chief executive of Qatar 2022, said: "This is just the beginning – we will seek to involve everyone in Qatar in our campaign over the next 15 months with fun and exciting initiatives to promote our bid.

"We want everyone to feel as excited about the bid as we are.

"The population of Qatar is a key part of our team to persuade FIFA to grant us the honour of hosting the World Cup."

Qatari officials are due to host a press conference next month where members of the Bid Committee will explain the concept behind the Qatar 2022 brand as well as launch the bid’s website.

Work on wrapping the two buildings is due to be completed by then.

Qatar, along with South Korea, are one of two countries bidding for just the 2022 World Cup, which will be awarded by FIFA at the same meeting on December 2, 2010.

There are also nine bidders for the 2018 World Cup.

They are Australia, England, Indonesia, Japan, Mexico, Russia and the United States plus joint bids from Belgium and Holland and Spain and Portugal.

Those that are unsuccessful to host the 2018 event will also be considered for the next tournament.

Contact the writer of this story at [email protected].


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