The company, which was founded in Beijing in 1995, was the official graphic design service provider and digital services provider for the 2008 Olympic and Paralympic Games in the Chinese capital.

 

They worked on more than 150 projects, including the spectacular and opening ceremonies.

 

They become the sixth tier three supplier for London, meaning that they will provide mainly services and expertise rather than a large cash injection into the project.

 

They will enhance the presentation of London 2012, using images and animations to communicate with the public, producing images to assist in planning application purposes as well as facilitating ceremony spaces and facilities.

 

Crystal will be providing a full range of digital imaging services including 3D visualisations of all 36 London 2012 venues and many non-competition venues, including the Olympic Village and International Broadcast Centre (IBC)/Main Press Centre (IPC), developing any elements of audovisual material requirng digital animation for the opening and closing ceremonies, producing digital animation packages for each sport involved in the Games to help explain its background, which it is hoped will enhance the spectator experience.

 

Sebastian Coe, the chairman of London 2012, said:  “Sport presentation is difficult to get right, but it’s something we’re spending a lot of time thinking about. Crystal will help us deliver this at Games time.

 

"Their role is a broad one, as they will deliver our digital imaging requirements across the project – from venue images to, potentially, working with us on our ceremonies.

 

"It is encouraging for our commercial programme that in these difficult economic times, many companies are thinking about the long-term importance of maintaining investment in marketing and business development projects.

 

"Forward thinking companies, such as Crystal , are considering where their businesses will be positioned when the economy improves and we are pleased that they see the benefits of becoming involved in London 2012."