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Double Olympic gold medallist Farah to star in Virgin Media advertisement

  • Athletics

By Stuart NewmanAugust 19 - Virgin Media has scored a Mo-mentous victory by landing Olympic athletics star Mo Farah to front a new ad campaign.

Branson – in a print and advertising campaign launched across a number of national newspapers.The Team

GB ace joins film and television stars Stephen Fry, David Tennant, Samuel L Jackson and Uma Thurman


Seating capacity increased at Sir Chris Hoy Velodrome after pre-sale sell out first event

  • Cycling

By Tom DegunAugust 19 - After a huge demand for tickets, the capacity of Glasgow's brand new Sir Chris Hoy Velodrome will be increased when it stages its first competition in November.

got to the stage where we're selling out, and that's been mirroring the growth of the success of the GB

team on the track."

year-old revealed he is taking a short break after securing two London 2012 gold medals in the keirin and team


David Owen: "70 medals for Britain might not be out of the question" and other predictions

  • Inside the Blogs

Prediction: "If absolutely everything that could go right did go right, a tally of as many as 70 medals for Team

GB might not be out of the question."

for Britain.After a strong start, performances by French athletes, with the exception of the handball team

must have been hoping for a much more marked improvement: the Games always benefits from a strong home team

Verdict: Correct – although the track cyclists' domination was complete, the one rider (or team) per


Britain first country to register Paralympic team for London 2012

  • London 2012 Paralympics

Duncan Mackay in LondonAugust 18 - Britain today became the first country to formally register its team

the Opening Ceremony on August 29 seven of the total are under 16 whilst 10 are over 50.The youngest team

will be archer Kate Murray, who is aged 63 from Hawick and will compete in the women's individual and team

I'm proud that we are the first to have registered and look forward to leading this hugely talented team

The United States were third, six golds behind GB."


Cycling already "reaping rewards" of Olympic success, claims British Cycling chief

  • Cycling

By Stuart NewmanAugust 18 - Cycling is already beginning to feel the legacy benefits of Great Britain's success at the Olympic Games, the President of British Cycling has claimed.

has said the seeds for a positive London 2012 legacy were actually sown four years ago in the wake of Team

with an unsurpassed total of 14 medals, including eight gold.That success continued in London with Team

GB again heading the road and track medals table with 12, including another eight victories.And the

trend is expected to continue in Rio 2016 with a large number of the Team GB squad, including double

British Cycling, the sport's national governing body.Flushed with Olympic fever and inspiration after Team


Adams' historic Olympic gold medal will attract young women to boxing, say ABAE

  • Boxing

By Tom Degun in LondonAugust 18 - Nicola Adams' historic in achievement in becoming the first woman to win an Olympic gold medal will lead to a significant rise in the number of people taking up boxing in Britain, particularly females, it has been predicted. 

window for the sport and many people that have never previously seen women's boxing or heard of the Team

GB athletes have now seen for themselves what a fantastic sport it is and what brilliant role models

we have in Nicola and the other members of the team, Natasha Jonas and Savannah Marshall, who is the


Exclusive: London 2012 victory parade, bottom of our agenda, says Paralympic chief

  • London 2012

Hollingsworth has responded to criticism that the organisation has already planned a ParalympicsGB team

the last three Summer Paralympics, Hollingsworth admitted that there is huge pressure on Paralympics GB

writer of this story at [email protected] storiesAugust 2012: Timings revealed for Team

GB and ParalympicsGB London 2012 victory paradeAugust 2012: Team GB and ParalympicsGB set for London



British Paralympians set a target of 103 medals at London 2012

  • London 2012 Paralympics

By David Gold at the UK Sport Headquarters in LondonAugust 17 - British Paralympic Association (BPA) chief executive Tim Hollingsworth has said Britain is going into the home Paralympic Games "confident, but in no way complacent".

days to go until the start of competition, the pressure is on the individuals to deliver, and on my team

But also [the pressure] of the wonderful expectation built up by our colleagues in Team GB."

athletics and equestrian set to lead the way as home athletes seek to recreate the momentum experienced by Team

GB during the Olympics.At the upper limit of UK Sport's ambitions for the Paralympics is a medal haul

directed £49 million ($77 million/€62 million) of funding – via the National Lottery, the Government and Team


Britain did not finish above Russia at London 2012 because of political pressure, admits Zhukov

  • London 2012

By Duncan Mackay in LondonAugust 17 - Russia did not finish behind Britain in the London 2012 medals table because of political pressure, as the country's Sports Minister Vitaly Mutko claimed, the country's leading Olympic official has admitted. 

Russia won a total of 82 medals compared to Britain's 65 but Team GB finished above them because they

overall list of medal wins was even bigger than planned," said Zhukov.The highlight for the Russian team


London 2012 releases a further 45,000 Paralympic tickets

  • London 2012 Paralympics

By Tom DegunAugust 17 - London 2012 has released a further 45,000 Paralympic tickets which are available in addition to the 20,000 tickets currently on sale for the Paralympic Opening and Closing Ceremonies.

After the nation took the Olympic Games and Team GB to their hearts in such a spectacular way, it is


London 2012 releases a further 45,000 Paralympic tickets

  • London 2012

By Tom Degun in LondonAugust 17 - London 2012 has released a further 45,000 Paralympic tickets which are available in addition to the 20,000 tickets currently on sale for the Paralympic Opening and Closing Ceremonies.

After the nation took the Olympic Games and Team GB to their hearts in such a spectacular way, it is



Timings revealed for Team GB and ParalympicsGB London 2012 victory parade

  • London 2012

By Tom Degun in LondonAugust 16 - Further details on the special victory parade through the streets of London on Monday September 10 have been revealed where Britain's top stars from the London 2012 Olympics and Paralympics, such as Sir Chris Hoy and Jessica Ennis, are set to be cheered on by millions of flag-waving supporters.

Olympics.Channel 4, the host broadcaster of the London 2012 Paralympics, is also likely to show the parade.Team GB

GB Chef de Mission and BOA chief executive."

GB and ParalympicsGB," he said."

Fast forward four years to London and Team GB has already surpassed that with an effort that has captured

Contact the writer of this story at [email protected] storiesAugust 2012: Team GB and