to you in a three-dimensional form, but one that is being played out a thousand miles away.Sebastian Coe

By Nick ButlerKrow communications has been appointed Official Provider of the British Olympic Association (BOA) in the latest commercial appointment since the arrival of BOA chief executive Bill Sweeney last October.

commercial boost for BOA chief executive Bill Sweeney (right), pictured alongside BOA chairman Sebastian Coe

By Gary AndersonCSM Strategic have been appointed by Turkmenistan President Gurbanguly Berdimuhamedov to develop a master plan for the 2017 Asian Indoor and Martial Arts Games (AIMAG) in Ashgabat .

London-based firm, headed by former London 2012 chairman and British Olympic Association chief Sebastian Coe

By Mike RowbottomSebastian Coe will be the Great North Run's guest of honour when it becomes the first

is targeting involving another million people in running regularly by 2020, told insidethegames that Coe

ordinary level with ordinary people, that's an area in which Seb is extremely comfortable.Sebastian Coe

By Mike RowbottomTyson Gay makes his not-so-long awaited return to the track tomorrow night in Lausanne - where he last competed a year ago before incurring the doping ban which has subsequently, and controversially, been reduced from 24 to 12 months.

been approved by the World Anti-Doping Agency, was announced in May, IAAF vice-president Sebastian Coe

last meeting before serving his ban ©Getty Images"First of all the IAAF has to look at this case," Coe

medallist reveals himself as "friend" in Tyson Gay doping case after launching legal actionMay 2014: Coe

By Paul Osborne at UK Sport's headquarters in LondonThe International Inspiration Programme has "exceeded its targets" of inspiring 12 million young people across 20 nations through sport, according to an independent report conducted by international research consulting and technical assistance services company, Ecorys.

in Great Britain's bid to host the 2012 Olympic and Paralympic Games.London 2012 chairman Sebastian Coe

and young people from 20 nations across the globe to choose sport as a source of inspiration, with Coe

world by providing education and sporting opportunities that they otherwise wouldn't have had," said Coe

Talking at a news briefing here today, Coe claimed the programme was "vital to showcase the UK history

through sport across 20 nations worldwide ©IIPThe original ambitions of the programme, according to Coe

By Nick ButlerEmma Boggis has been appointed the new chief executive of the Sport and Recreation Alliance, the umbrella organisation for governing and representative bodies in Great Britain.

of the Olympic and Paralympic Legacy Unit in the Cabinet Office, set up in 2012 to support Sebastian Coe

Emma Boggis previously worked alongside Sebastian Coe is his role as Prime Minister's Legacy Ambassador

By Duncan Mackay at the Tokyo Metropolitan Government BuildingTokyo 2020 is an opportunity for Japan to show how "resilient" it is following the earthquake and tsunami which devastated the country three years ago, International Olympic Committee (IOC) vice-president John Coates claimed here today as preparations for the Games really started.

discussed by the IOC Coordination Commission, which includes former London 2012 chairman Sebastian Coe

Gary AndersonA new Podium Programme for young athletes was launched by the Spanish Olympic Committee (COE

Parga, a senior figure in the unsuccessful Madrid 2020 Olympic and Paralympic Games bid, was elected as COE

support were not far behind.Writing in his Daily Telegraph column last month, London 2012 chief Sebastian Coe

It is - although he finds it hard to believe - 40 years since Brendan Foster christened the new track for which he had campaigned so tirelessly at his local Gateshead stadium by setting a world 3,000 metres record there.Those who witnessed the efforts of the local hero as he drove himself on to cross the line in 7 minutes, 35.1 seconds, head rolling with the effort, will recall the spectacle. It was inspiring.Forty years on, Foster - who ended 1974 as European 5,000m champion and BBC Sports Personality of the Year - is still attempting to generate inspiration within...

But while that huge figure in British sport will be sadly absent, another, Sebastian Coe, will be present

has put on an Olympics that have been emotionally inspiring to so many thousands of people.Sebastian Coe

I was there in the stadium - and it just didn't seem right.Earlier in that year, Coe, double Olympic

which he held a world record of 1min 41.73sec which would not be beaten for another seven years.Seb Coe

tracked Kenya's Nixon Kiprotich into the final bend, BBC's commentator David Coleman commented: "And Coe

there, and as the field reached the halfway point in the final straight, Coleman was dismissive: "And Coe

By Nick ButlerA radical new proposal has been launched that could altar the balance of power between the British Government and sporting organisations and, if successful, would enable the Government to challenge bodies, including FIFA. 

British Olympic Association chairman from 2005 until 2012 when he was replaced by fellow Lord, Sebastian Coe

Sebastian Coe had a flirtation with FIFA eight years ago when he was drafted in to chair their Ethics

depose Sepp Blatter as the deeply troubled world football body's overlord.FIFA desperately needs a Coe-like

ultimately, might lead to a future Presidency of the International Olympic Committee (IOC).Sebastian Coe

For becoming the Beeb boss inevitably would mean that Coe must be lost to sport, which he surely would

hate.It is technically a three-days-a-week job, but Coe is already committed to two days a week with

By Nick ButlerFitness First, one of the largest global health brands in the world, has been unveiled as the first ever "Official Fitness Partner" of the British Olympic Association (BOA).

about, along with challenging all those big issues such as physical inactivity," BOA chairman Sebastian Coe

Martin Seibold, UK managing director of Fitness First, in between Bill Sweeney and Sebastian Coe following