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London 2012 suppliers eligible to promote Olympic involvement in landmark deal

  • London 2012

By Tom DegunJanuary 27 - Suppliers involved in helping stage London 2012 will be able to promote their involvement in the Olympics and Paralympics after a landmark deal was reached between the Government, the British Olympic Association (BOA) and the International Olympic Committee (IOC).

providing goods and services at Games-time.The deal was announced by London 2012 and BOA chairman Sebastian Coe

now have the opportunity to highlight and officially promote their involvement in the Games," said Coe

London 2012 and BOA chairman Sebastian Coe says the new Games suppliers deal should be a catalyst in



London 2012 will boost sponsorship industry in UK claims Coe following new research

  • London 2012

By Tom DegunJanuary 22 - London 2012 chairman Sebastian Coe has claimed the sports sponsorship industry

and sponsorship activation programmes ever seen around a summer Olympic and Paralympic Games," said Coe

research has unearthed some intriguing details as it comes from those at the very heart of sport," said Coe



Coe hails Baku as "fantastic" after visiting European Games 2015 host

  • Baku 2015

By Duncan MackayJanuary 21 - British Olympic Association chairman Sebastian Coe today visited Baku, host

Among the people Coe held talks with was Azerbaijani President Ilham Aliyev (pictured above

in in partnership with UK Sport, British Council and UNICEF.But local officials were keen to talk to Coe

confident that the reparations for the 2015 Baku European Games will be carried out at a high level," said Coe

 Sebastian Coe hailed Baku as "fantastic" after visiting facilities in the Azerbaijan capital"These

Hosting the European Games could be practice for the organisation of the Summer Olympic Games," said Coe



We are creative, we are innovative and we protect the legacy of Baron Pierre de Coubertin says modern pentathlon President

  • The Big Read

By Tom DegunDepending on whether you believe rumours or not, which can always be a dangerous thing at even at the best of times, modern pentathlon is whispered to be one of the sports currently in real danger of being kicked off the Olympic Games sports programme.At this stage, they are one of a number of sports which appear to be in a similarly precarious position as the International Olympic Committee (IOC) Executive Board prepares to meet to discuss the situation next month.That vital meeting in Lausanne on February 12 and 13 will see the Executive Board discuss which of...

We actually had all this planned for London 2012 and we spoke to Lord Coe [the Organising Committee chairman



London 2012 legacy story off to a good start claims Coe

  • London 2012

By Tom DegunJanuary 10 - London 2012 chairman Sebastian Coe has claimed the legacy story of the Olympics

We are only 24 weeks into a ten year programme to a have 20 per cent uptake [in sport]," Coe to BBC Radio

Coe is particularly focused on the issue as he was appointed Olympics legacy ambassador to Prime Minister

David Cameron last year.The role sees Coe advise the Prime Minister on how best to secure the long-term

  Sebastian Coe (left) is Olympics legacy ambassador to Prime Minister David Cameron (right) "

Prime Minister anywhere in the world, so close on the back of a major event, creating a legacy team," Coe


Bullfighting ring to host basketball if Madrid awarded 2020 Olympics

  • Tokyo 2020

By Duncan MackayJanuary 8 - Plaza de Toros de Las Ventas, regarded as the home of bullfighting, will stage basketball if Madrid's campaign to host the 2020 Olympics and Paralympics is successful, it was revealed today as the Spanish capital today published details of its Candidature file. 

we have is the economy but we can overcome it," Madrid 2020 and Spanish Olympic Committee (COE



Exclusive: London 2012 showed the UK can deliver great events, says Glasgow 2018 leader

  • Buenos Aires 2018

By Tom DegunJanuary 4 - Paul Bush, the leader of the Glasgow 2018 Youth Olympic Games bid, believes the city is now in a strong position to secure the prestigious competition following the huge success of the London 2012 Olympics and Paralympics.

city.But Bush hopes that the Glasgow 2018 bid now has a major trump card in London 2012 chairman Sebastian Coe

Paul Bush believes new BOA chairman Sebastian Coe could play an important role for the Glasgow 2018 bid

Coe was elected British Olympic Association (BOA) chairman in November meaning that he becomes directly



Exclusive: Deighton hails the "power" of London 2012 after leaving to take up new Government role

  • London 2012

By Duncan MackayJanuary 1 - Paul Deighton has admitted that even he was surprised by the power of the Olympics after officially leaving his role as chief executive at London 2012 to take up his new position with the Government. 

officially took up his position in the House of Lords in NovemberNow that Deighton has left Sebastian Coe

2012: I'm focused on finishing what we started at London 2012, says DeightonSeptember 2012: Coe