By David GoldApril 3 - Worldwide Olympic Partner Samsung have revealed that triple jumper Phillips Idowu (pictured left) and Victoria Pendleton (right) are among those joining David Beckham and Zara Phillips in their selection of top British athletes opening up their training regimes and lives through a "Digital Hub" in the build up to London 2012.

this summer, joins Idowu and Beijing 2008 gold medallist Pendleton among the athletes becoming part of Team

to victory in the 2010 World Cup and to a bronze medal at the Paralympics four years' ago.Others on Team

competitor, and LA Galaxy football star Beckham, one of the world of sport's most recognisable faces.The team

Pendleton was one of Britain's stars of 2008 as part of the dominant Team GB cycling squad, winning a

By Mike RowbottomApril 2 - Euan Burton (pictured) will make a final attempt to earn a seeded place at the London 2012 Games when he competes at the European Judo Championships – the final Olympic ranking list points scoring event – in Chelyabinsk, Russia, from April 26 until 29.

first selection as members of the Olympic Squad – the 28-strong talent pool from which the Olympic team

Olympian Winston Gordon and Olympic Test Event bronze medallist Matthew Purssey see action at -90kg while GB

By Mike RowbottomApril 1 - British sailing's multiple Olympic gold medallists Ben Ainslie and Iain Percy return after injury to competitive action today for the first time since the Perth World Championships in December as racing gets underway at the Palma leg of the World Cup circuit.

Macgregor, Annie Lush and Kate Macgregor who will be considered among the medal favourites in the 18-team

women's match racing event.Britain's sailors are also out in force in the three classes where London 2012 team

disqualified from World Championships after gross misconduct chargeNovember 2011: Ben Ainslie - The Team

GB Finn sailing squad does MovemberSeptember 2011:  Ainslie leads first Team GB selections

By Alan HubbardMarch 31 - Terry Edwards, who guided Britain's amateur boxers to their best Olympics for over half-a-century in Beijing four years ago, has turned down an offer to take over the United States squad for London 2012.

after Beijing but controversially axed by the newly-formed British Amateur Boxing Association despite GB

The approach to take charge of the American team followed the dismissal of incumbent Joe Zanders and

By Mike Rowbottom at the Olympic Stadium in LondonMarch 31 - The first public event in London's Olympic Stadium today offered 5,000 runners the opportunity to experience a glimpse of what it might be like to compete here in earnest this summer as they took part in the National Lottery Olympic Park Run.

quartet Escala amongst others, and hosted by TV presenter Holly Willoughby (pictured below, centre) and GB

more than £310 million ($496 million/€372 million) from 2006 to 2013 to support around 1,200 potential Team

GB and Paralympics GB athletes as they prepare for London 2012 and future Games.As the event drew to

By David Gold at St Pancras International in LondonMarch 31 - British Olympic medallists Kriss Akabusi (pictured right) and Colin Jackson (left) have been helping members of the public win tickets to this summer's Olympic and Paralympic Games here in London.

success of London 2012 programmeMarch 2012: British javelin star Steve Backley launches Cadbury Keep Team

GB Pumped ParadeMarch 2012: Cadbury give sweet-toothed fans opportunity to contact Team GBJanuary

2012: Cadbury's unveils latest music video to Keep Team GB PumpedDecember 2011: Cadbury's

By Tom DegunMarch 29 - Sir Clive Woodward, the British Olympic Association (BOA) Director of Sport, has praised Stuart Lancaster (pictured) on his appointment as permanent England rugby head coach but dismissed speculation that he will return to the Rugby Football Union (RFU).

Sir Clive, who will be Team GB deputy Chef de Mission at London 2012, has continually been linked with

The performance of the England team during the recent Six Nations Championship demonstrated great progress

and I wish Stuart and his team continued success."

Home Unions to ensure the introduction of rugby sevens to the Olympic Movement is a great success for Team

GB and the game of rugby at the Nanjing 2014 Youth Olympic Games, Rio 2016 Olympic Games and beyond.

By Mike RowbottomMarch 29 - British Shooting's Olympic hopeful Peter Wilson (pictured) has won the ISSF Shotgun World Cup in Arizona – setting a world record in the process.

I've had great support from the team around me and through the lottery funded World Class Programme at

It's the culmination of thousands of hours of training, both physical and mental, and the whole team

By Mike Rowbottom at Westfield Stratford City in LondonMarch 29 - Westfield Stratford City has sold the majority of its corporate hospitality outlets for the London 2012 Games, with Deloitte, adidas, Sky and Cisco among those now booked in.

NOCs) confirmed as guests since the British Olympic Association's (BOA) announcement last July that Team

GB House would be based at Westfield, there are concerns that other interested parties may be leaving

It's also hugely important that other NOCs can see Team GB is already committed to being here."

million sponsorship target with Westfield dealJuly 2011: Westfield Stratford City to be home to Team

GB for London 2012

By Tom DegunMarch 29 - London 2012 Tier Two sponsor Cadbury have published an independent report claiming to show that their Spots v Stripes Community Programme has proven a major success in bringing sport to hundreds of communities across the UK ahead of the Olympic and Paralympic Games.

insidethegames.bizRelated storiesMarch 2012: British javelin star Steve Backley launches Cadbury Keep Team

GB Pumped ParadeMarch 2012: Cadbury give sweet-toothed fans opportunity to contact Team GBJanuary 2012

: Cadbury's unveils latest music video to Keep Team GB PumpedDecember 2011: Cadbury's give shoppers chance

much to my surprise when I found that I really, really like the much-hyped Stella McCartney-designed Team

GB kit for London 2012.The red-free Union Jacks have, predictably enough, sparked much comment/criticism.But

By Tom Degun in DagenhamMarch 29 - SportHouse, one of only three newly-built Games-Time Training Venues for the London 2012 Olympics and Paralympics, has been officially opened here by Britain's five-time Olympic rowing champion Sir Steve Redgrave and South Africa's International Olympic Committee (IOC) Executive Board member Sam Ramsamy.

Margaret Hodge and SportHouse chief executive and owner Mike Stimson while international athletes from the GB

women's handball team and wheelchair rugby team also appeared at the launch as they will be using SportHouse

By Duncan MackayMarch 28 - Less than a week after unveiling the team kit to be worn by British athletes

But inevitably, just as there was with the Stella McCartney-designed Team GB uniforms, there was some

 "The Australian team could be headed to a 1990s Manchester rave rather than swinging London, with

Contact the writer of this story at [email protected] storiesMarch 2012: Team GB

By Duncan MackayMarch 28 - Britain's David Millar will turn down a place in Britain's Olympic team at

under the rules of the British Olympic Association (BOA), meant he was ineligible ever to represent Team

GB again in the Games.

who is doubling up as Great Britain's Olympic football coach as well as running the England senior team

GB, the first time since 1972 that Britain is entering the Olympic football competition."

GB at London 2012January 2012: Olympic football coach Pearce "saddened" by Team GB oppositionJanuary

2012: I'd love to captain Team GB at London 2012, says BeckhamJanuary 2012: SFA chief Regan

warns of supporter backlash against players joining Team GBJanuary 2012: Beckham and Giggs could

reunite for Team GB at London 2012