By Tom DegunMarch 1 - Double Beijing 2008 Paralympic swimming champion Ellie Simmonds admitted she was delighted after seeing herself turned into a children's cartoon as part of the build-up to the London 2012 Olympics and Paralympics.

recorded by teenagers from across the UK in the National Youth Orchestra.London 2012 chairman Sebastian Coe

March 1 - The largest dedicated London 2012 merchandise outlet yet was opened by mascots Wenlock and Mandeville at Terminal 5 in Heathrow Airport today.

Sebastian Coe, the chairman of London 2012, said: "Not only have we opened the third London 2012 Shop

Lord Sebastian Coe, not exactly any of these figures but perhaps a little bit of some of them, also appears

By Duncan Mackay British Sports Internet Writer of the Year February 28 - A firm based in East London, best known for their work with furniture, have been chosen to design the torch for next year's Olympics, which will be carried around the UK next year during a 70-day relay, it was announced today.

Sebastian Coe, the chairman of London 2012, said: "The Olympic Flame will literally shine a

August 2010: Search begins for firms to create Olympic and Paralympic 2012 Torches May 2010: Coe

By Tom Degun February 25 - London 2012 Organisers have lined up the sport of goalball to be the first event that is tested in the venue it will be housed in during the Paralympics Games next year.

  Sebastian Coe, the London 2012 chairman, said: "Our approach to operational delivery is

By Duncan MackayBritish Sports Internet Writer of the YearFebruary 24 - The British Universities and Colleges Sport Championships (BUCS), normally a low-key event that operates in the margins, will be centre stage next May when it becomes the first event to be held in the London 2012 Olympic Stadium, it was revealed today.

not want to face any conditions at competition time that you have not prepared for," said Sebastian Coe

By Tom DegunFebruary 23 - A University of Nottingham initiative, designed to raise awareness of disability sport among students and the local community, has received the Inspire 2012 Mark for its Paralympic values.

sessions and learn how to make their own clubs more inclusive for people with a disability.Sebastian Coe

By Tom Degun at the Olympic Velodrome, LondonFebruary 22 - London 2012 today celebrated one of its most significant milestones to date as the impressive Velodrome, which British cycling hero and four-time Olympic champion Sir Chris Hoy has described as the "best in the world," became the first Olympic Park venue to be fully completed.

construct, by Olympic Delivery Authority (ODA) chairman John Armitt, London 2012 chairman Sebastian Coe

stunning venue built for champions and designed for legacy, the ODA has done a terrific job," said Coe

February 22 - Nearly £50,000 ($81,000) of funding into grass-roots youth sport has been announced at a City Hall event attended by the London Mayor Boris Johnson and sports stars, including Commonwealth Games weightlifting bronze medallist Zoe Smith and 100 times capped England ladies footballer Rachel Yankey.

It is worth reminding ourselves of the words of Seb Coe used the day London secured the Games in Singapore

about being too far from the action on the pitch, Brady will have massively let down UK Athletics, Lord Coe

By Tom Degun February 18 - London 2012 today announced the appointment of leading British creatives, including world renowned UK live events, theatre and TV choreographer Kim Gavin, to mastermind the Closing Ceremonies of the London 2012 Olympic and Paralympic Games.

Sebastian Coe, the London 2012 chairman, said: "We're delighted that the best of British creative

It is truly delivering on the pledge made by Seb Coe back in 2005 to inspire the youth of the world to

, President of the International Association of Athletics Federations (IAAF), has claimed Sebastian Coe

Coe, the London 2012 chairman, is one of four vice-presidents alongside Dahlan Al-Hamad of Qatar, Robert

is set to stand for re-election later this year in Daegu, South Korea, but revealed he thinks that Coe

Of course Seb Coe has the potential to be a great IAAF President," the 77-year-old told insidethegames

But it is not only Coe who has this potential."

By Duncan MackayBritish Sports Internet Writer of the YearFebruary 16 - A legal dispute over the route of the marathons for next year's Olympics has been resolved after London 2012 struck a deal with Tower Hamlets, who had launched the action following claims that they would not host any events during the Games.

the maximum benefit from the Games," said the Mayor of Tower Hamlets, Lutfur Rahman (pictured with Coe

can benefit from the staging of the greatest show on earth right on their doorstep," said Sebastian Coe

February 16 - Former world mile record holder Steve Cram is to be the official starter of the Brighton Marathon on Sunday April 10, it has been announced.

When Cram won World Championship gold in 1983, the 1500 metres Olympic champion (Sebastian Coe), world

In 1984, Cram came back from injury to collect silver in the Los Angeles Olympics behind Coe before enjoying