THE stadium for the 2012 London Olympics is to be sunk 20ft in the ground and wrapped in an artwork that may feature images of past Olympians, a report published today claims.

minister, is due to approve the plans at next month’s meeting of the Olympics board with Sebastian Coe

  CULTURE MINISTER Margaret Hodge (pictured) today appointed eight 'Creative Programmers' across the country to take forward plans for an nspiring Cultural Olympiad in the run up to the 2012 Olympic and Paralympic Games.

London 2012 chairman Sebastian Coe welcomed the new appointments and said: "The Cultural Olympiad is

SEPTEMBER 20 - AS REVEALED exclusively in insidethegames on Tuesday, German sports goods maker Adidas were named today as the latest Tier One sponsor of the London 2012 Olympics at a glittering ceremony.

perfect partner for us to share our common goals," London Organising Committee (LOCOG) chairman Sebastian Coe

The team at LOCOG and I look forward to working with them over the next five years or so," said Coe."

announced before the end of the year from categories including oil and gas, automotive and airlines and Coe

That would be the first time a host city has done that," Coe said."

  SHIRLEY ROBERTSON (pictured), one of London 2012's most prominent ambassadors, has been controversially denied the opportunity to win a third consecutive Olympic gold medal in Beijing next year, it was announced today.

most high-profile figures during London's successful bid to host the Olympics and chairman Sebastian Coe

  SEBASTIAN COE today got the wholesale backing of London Mayor Ken Livingstone over his leadership

"I have not noticed any great difference in the way that Seb Coe was working before or the amount of

"On balance London benefitted massively from Seb Coe committing himself and giving his time helping us

  CHANNEL 4 will be airing tonight’s Dispatches documentary into Sebastian Coe’s role in London’s Olympic bid despite discussions between the broadcaster and his lawyer Carter Ruck.

Channel 4 added that press reports have mentioned claims (regarding Coe) that have arisen from their

  SEBASTIAN COE (pictured) has hit back after a series of newspaper articles published today claimed

  A statement on his behalf by London 2012 said: "Sebastian Coe has had a range of business interests

"Beginning in March 2005, Sebastian Coe put in place plans to consolidate all his personal interests

in a more formal corporate structure, Sebastian Coe Ltd, and ultimately established an umbrella company

"It is incorrect to suggest as a paper today has £200,000 was earned by Sebastian Coe Ltd over a two

"With regard to the speeches, Sebastian Coe has been making speeches for over 20 years, he receives no

  A GROUP of celebrities, Paralympians and Paralympic supporters today battled it out on the waters of Surrey Docks, London to mark exactly one-year-to-go to the Beijing Paralympic Games and to help launch the British Paralympic Association's (BPA) new interactive fundraising initiative – the Road to Beijing.

  London 2012 chairman Sebastian Coe, Olympics Minister Tessa Jowell and Olympian Tessa Sanderson

”   Coe, said: “The Paralympic Games is one of the world’s most exciting and

  A GROUP of celebrities, Paralympians and Paralympic supporters today battled it out on the waters of Surrey Docks, London to mark exactly one-year-to-go to the Beijing Paralympic Games and to help launch the British Paralympic Association's (BPA) new interactive fundraising initiative – the Road to Beijing.

  London 2012 chairman Sebastian Coe, Olympics Minister Tessa Jowell and Olympian Tessa Sanderson

”   Coe, said: “The Paralympic Games is one of the world’s most exciting and

  THE International Olympic Committee (IOC) and Panasonic today announced the extension of their agreement through to the Games of the 2016, including London 2012.

Sebastian Coe, the chairman of London 2012, said: "We are excited that Panasonic are making a sizeable

  TODAY marks five years to go to the start of the London 2012 Paralympic Games when the Capital will be centre of the world’s attention as the opening ceremony gets underway.

"   Sebastian Coe, the chairman of London 2012, said: “The Paralympic Games is one

  TODAY marks five years to go to the start of the London 2012 Paralympic Games when the Capital will be centre of the world’s attention as the opening ceremony gets underway.

"   Sebastian Coe, the chairman of London 2012, said: “The Paralympic Games is one

  SEBASTIAN COE wants athletics to adopt a sexier format in the build-up to the 2012 Olympics, or risk

we are living in the iPod generation and the screen-based activity generation that the game is up," Coe

Coe is also seeking election as a vice-president of the sport's governing IAAF body this week.  

Coe suggested a snappier format could be the answer.

Coe and Ukraine's former pole vault great Sergei Bubka are widely thought to be the front-runners to

Coe wants to restore some of the glamour to athletics and knows it begins with the packaging, smiling

  LONDON 2012 chairman Sebastian Coe has today called for the length of bans handed down to drugs cheats

"I will be pushing very hard for four year bans and pressing WADA very hard on this," Coe told the Daily

tread very carefully before you go down the road of criminalisation as they have in Italy and France," Coe

  THE velodrome for the 2012 London Olympics will have an upwardly curving roof at each end to form an oval shape, and be part of a cycling complex that will include a BMX circuit, it was announced today.

world capital of sport and our capacity to stage world sporting events,” London 2012 chairman Sebastian Coe