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Denmark aiming to match Beijing performance at London 2012

  • London 2012

By Duncan MackayFebruary 1 - Denmark has set a target of winning seven Olympic medals, including one from Caroline Wozniacki (pictured), at London 2012, the same number they won at Beijing four years ago, they have announced. 

 Denmark have identified badminton, cycling, handball, rowing, sailing, swimming and tennis as the




Cadbury's unveils latest music video to Keep Team GB Pumped

  • Sponsor News

By David GoldJanuary 27 - Cadbury's has launched the latest music video, entitled Danger Zone, in its Keep Singing, Keep Team GB Pumped campaign, which aims to involve the public in supporting Britain's athletes in the build up to this summer's London Olympics.

Previous videos have included the likes of double Olympic swimming champion Rebecca Adlington and triple


Sustainability award for British training camp at Bath University

  • London 2012 Paralympics

By Tom DegunJanuary 21 - The British Paralympic Association (BPA) training camp at the University of Bath last September, which was run in conjunction with official Tier One London 2012 sponsor EDF Energy, has become the first event of its kind to receive a global accreditation for sustainability.

see the activities underway to help make the camp more sustainable," said Britain's double Paralympic swimming



US swim legend signs new sponsorship deal with Arena

  • Aquatics

By David GoldJanuary 21 - American swimming legend and quadruple Olympic gold medallist Janet Evans,

same discipline at Barcelona 1991 and Rome in 1994.Evans also held the longest standing records in swimming

Evans will be an ambassador for Arena, becoming part of its elite team, as well as joining the American Swimming

Janet's strong sense of character and passion for swimming, combined with her core values, are the reasons


London 2012 ticket resale website reopens but not to buy

  • London 2012

By David GoldJanuary 17 - London 2012 will reopen their ticket resale website today, though members of the public hoping to get their hands on more tickets for Olympic events will have to wait until April as the site will initially be used for returning unwanted tickets.

after computer problemsJanuary 2012: London 2012 oversell 10,000 tickets for Olympic synchronised swimming


Exclusive: Coe and London 2012 team on verge of creating something quite amazing at the Paralympics, says IPC President

  • London 2012 Paralympics

By Tom DegunJanuary 16 - Sir Philip Craven (pictured), the President of the International Paralympic Committee (IPC), has praised London 2012 chairman Sebastian Coe and his team and predicted the Paralympics will be something far different but possibly better to what was seen at Beijing 2008.

Paralympic ticket sales "unprecedented" says DeightonSeptember 2011: Tickets for London 2012 Paralympic swimming


London 2012 ticket resale website to reopen

  • London 2012

By Duncan MackayJanuary 15 - London 2012 this week plan to reopen official ticket resale website which has been suspended since January 6 because of problems.

alternative events at the Olympics after an error led to 10,000 too many tickets being sold for synchronised swimming

after computer problemsJanuary 2012: London 2012 oversell 10,000 tickets for Olympic synchronised swimming


P&G roll out "Thank You Mum" campaign worldwide

  • Sponsor News

By Tom Degun in InnsbruckJanuary 15 - P&G have extended their "Thank You Mum" campaign this year's London Olympics around the world following a special launch here.

childhood development," said 14-time Olympic champion and Head & Shoulders ambassador Phelps, who began swimming


Communities Secretary Pickles visits key London 2012 sites in Essex

  • London 2012

By Tom DegunJanuary 12 - Communities and Local Government Secretary Eric Pickles (pictured third from left) has visited key London 2012 Olympic and Paralympic sites in Essex, including the mountain bike venue in Hadleigh, to see the sporting legacy the Games will leave and the positive effect it will have on local businesses and communities.

million) Basildon Sporting Village is an official London 2012 training facility which the Japanese swimming



P&G unveil new Gillette Olympic marketing campaign featuring elite athletes

  • Sponsor News

By Tom DegunJanuary 10 - Worldwide Olympic sponsor P&G have introduced a team of 24 world-class athletes from 18 countries, including Swiss tennis star Roger Federer, who will represent their male grooming brand Gillette at the London 2012 Olympic Games.

gold medal at London 2012, is joined by several high profile athlete ambassadors, including American swimming


Tickets still available for London 2012 gymnastics test event

  • Gymnastics

By Tom DegunJanuary 9 - London 2012 have confirmed that tickets are still on sale for Visa International Gymnastics, the official Olympic gymnastics test event, which is due to get underway tomorrow.

2012 in a year that will see key test events take place including athletics at the Olympic Stadium, swimming