By David Gold

Haroon Lorgat_23_FebFebruary 24 - International Cricket Council chief executive Haroon Lorgat (pictured) has joined the list of speakers at the International Sport Security Conference in Doha on March 14 and 15.


Lorgat joins Rugby counterpart Bernard Lapasset, the chairman of the International Rugby Board and Premier League chairman Sir Dave Richards, as well as Sport Industry Group chairman Nick Keller.

The quartet will be the panel for a session titled "New Frontiers: Rewards and Challenges to Growing a Sporting Brand in New Markets".

The session will explore how to grow sports brands in new markets and will discuss the media and marketing strategies necessary to achieve this.

AECOM vice-president for master planning Kevin Underwood will join the "Master Planning Master Class: The Importance of Planning Ahead".

International Centre for Sport Security president Mohammed Hanzab said: "The International Sport Security Conference provides an important platform for sharing information and exploring best practice, as well as addressing the most pressing issues in sport today.

"We are delighted that ICC chief executive Haroon Lorgat will be joining our distinguished line-up of speakers and we also look forward to welcoming Nick Keller and Kevin Underwood."

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