Nick Butler: Great Britain's basketball team get the "box that rocks" rocking again

Nick Butler

Nick Butler Olympic Stadium 2 July 24 2013I must admit that I was very excited to return to the Copper Box. It was the venue for my first Olympic experience last summer when I watched - blissfully ignorant but captivated nonetheless - as Britain's handball team were ripped to shreds by the eventual champions France.

This time I was here to watch another lightening-paced indoor sport as Britain's basketball men returned to action with an intriguingly poised clash with Puerto Rico.

With its multi-coloured seats and two-tiered format the Copper Box does not seem particularly remarkable at first glance. Yet the close-to-the-action feel is perfect for spectacles like handball and basketball and, once again, the box was rocking as 6,000 fans roared Britain on their way.

After the Sainsbury's Anniversary Games athletics and the Prudential RideLondon Grand Prix cycling, this was the third Olympic nostalgia-fest which I have been dispatched to in recent weeks and once again I could only be impressed at how London 2012 fever burns as bright as ever one year on.

Yet while athletics and cycling are sports long synonymous with British success, it was particularly pleasing how the euphoria has stretched to a sport in which Britain's only pre-2012 Olympic experience also came at home in 1948 and Britain remains a relative minnow in comparison with the world's very best.

Copper Box reopening August 11 2013A crowd of 6,000 turned up to enjoy the reopening of the Copper Box, one of the most successful London 2012 venues, with a basketball game featuring Britain versus Puerto Rico

This is beginning to change. At London 2012 Britain performed creditably in losing to the eventual runners-up Spain by just a single point before comfortably seeing off China in their final game.

This year they are missing their two biggest names in National Basketball Association (NBA) stars Luol Deng and Joel Freeland, but they ultimately won regardless as a plucky Puerto Rican outfit were put to the sword in the final quarter in a 61-55 victory.

Britain next head to Slovenia for EuroBasket 2013 next month but have ambitions to make far greater international reverberations further down the line. This was something that British Basketball Performance Chairman Roger Moreland was keen to elaborate upon as he boldly proclaimed his aim to be "in the medal zone at international tournaments in the future."

He said: "In six or seven year we've come from nowhere to number 23 in the world and our aim now is to reach much higher than that. We have good young players coming through so we have to harness that talent and create a conveyor belt development process."

He also claimed that both Deng and Freeland are "only absent for personal reasons and are both on board for the long-term".

Even to a novice basketball reporter it seemed that Britain were just lacking that galvanising presence that an NBA star brings on court so ensuring the return of Deng and Freeland too does indeed seem a priority.

loose ballPuerto Rica look to pounce on a loose ball mid-way through their defeat 


Elite success is only one side of the legacy coin however and just as important are improvements at a recreational level. After being initially deprived of any UK Sport funding in December, basketball was belatedly allocated £7 million ($11 million/€8 million) for the next four years after a campaign which included an open letter written by Deng to Prime Minister David Cameron.

Moreland was unsurprisingly delighted with this change-of-mind and was keen to explain why a sport which has soaring participation levels - according to a recent Sport England survey - is deserving of its funding, and of how he plans to put that support into action:

"We're the number three team sport behind football and cricket and ahead of rugby union according to recent statistics," he claimed. "We hit demographic areas in the inner cities that no one else can and we are targeting everyone: men, women, boys and girls. We want to bring them all through and give them aspirations to succeed.

"This is an ongoing journey, where we are working with the British Basketball League (BBL) and the English, Scottish, Welsh and Northern Irish association's so we are all one picture delivering one message."

When a glimpse around the Copper Box reveals a crowd made up of all ages, backgrounds and ethnicities it is indeed hard to dispute these claims concerning basketball's universal appeal.

schoolchildren basketballIt is important to get schoolchildren such as these to take up basketball, claims Britain's governing body as it attempts to build on the success of London 2012


Yet, as with the athletics and cycling anniversary events, the legacy encompasses Paralympic as well as Olympic sport and the afternoon also included a top-quality wheelchair contest showcasing mixed Great Britain and Help for Heroes teams.

Able-bodied basketball has all the explosion and pace of a 100 metre sprint with no chance to pause for breath or carefully build an attack. Wheelchair basketball, on the other hand, is more akin to a 400m contest where the action remains frantic but requires slightly more patience as the players wheel their chairs around the court with levels of agility and aggression which never ceases to impress. For the record there was another Great Britain victory, by 32 points to 14.

The biggest disappointment was that the stadium was less than half full at this point as most spectators were yet to arrive, and this seemed one of several organisational elements which the Copper Box does need to address. The helpful nature of the staff did virtually account for these logistical shortcomings however and once the game got underway the venue was packed-to-the-rafters throughout

The customary crowd-stirring announcer was accompanied by a mischievous and only slightly irritating lion clad mascot along with a variety of acrobats and urban dancers which enabled the frequent timeouts and intervals to pass in a blaze of somersaults and slam dunks. Best of all was the absence of the dreaded "Kiss-cam", surely one of America's worst cultural offerings and something which has long been a source of dread for those who, like me, live in permanent terror of public embarrassment.

As you would perhaps expect the whole event was a fusion of British and American identity. During the exhibition match against the United States "Dream Team" in Manchester last summer every kind of "kiss-cam" and "bongo-cam" as well as cheerleaders was evident throughout.

On this occasion however a more British identity was apparent: from the singing - if rather cautiously at first – of the national anthem to the clear British, or in this case Scottish, persona of "Most Valuable Player" Kieran Achara.

obamas on kiss camBarack and Michelle Obama being subjected to the dreaded "kiss-cam", a welcome absence at the Copper Box in Britain's match against Puerto Rico


Indeed, in a sport which I rather naively consider as the American equivalent of football, the demeanour of players led by Achara in their interaction with the media and the scores of young, autograph-seeking fans was a joy to behold. Many of the supporters were undoubtedly basketball enthusiasts but those that were present only for a general chance to jump on the "Team GB" bandwagon can only have been impressed.

Roger Moreland was another to applaud the afternoon's work and described a match in front of 6,000 fans in the Copper Box as "big time and exciting and something that will be difficult to beat."

Yet with the news that the Copper Box will host the London Lions team next season Moreland sees this as the beginning of an ongoing process. "We've been working for quite some time trying to position ourselves to make the most of this venue," he said. "It is now the London Lions home venue and should become a hub for the local basketball community."

With funding and a central venue secured, participation levels soaring, a national team on the rise and even a personal identity gradually emerging, there is indeed plenty for British basketball to be excited about.

Once again the Olympic bandwagon rolls on and - for anyone who fell in love with the venue at London 2012 - the best news is that the Copper Box is rocking again.

Nick Butler is a reporter for insidethegames

Mike Rowbottom: What Moscow needs...another Deano

Mike Rowbottom

mikepoloneckGiven the background to the imminent IAAF World Championships in Moscow, and the enforced absence of notables in the highest of high profile events, the 100 metres, the sport is in urgent need of good news. Fast. What we want is excitement, the pure essence of sport. We need a fresh spring of it to gush through the Moscow Luzhniki Stadium.

Is that too much to hope for? It's happened before at the World Championships...

What I want to do now is to take you back, way back in time...then forward a bit, to 1999.

Bleach blond hair. Attitude. A recent history of bother in a McDonald's restaurant near his home at Canvey Island. In other words, Dean Macey.

maceyseville400Blond ambition...Dean Macey in action over 400m en route to putting himself on the world map with silver in Seville, 1999

At the IAAF World Championships in Seville, the most sensational performer to come out of Canvey Island since Dr Feelgood announced his arrival at world level in exuberant fashion, charging through his sequence of ten events despite - inevitably - nagging injury problems, and eventually winning silver behind the then defending champion and world record holder Tomas Dvorak of the Czech Republic.

The achievement was mighty - but it was the manner of the 21-year-old's showing which left an indelible impression. At times the man who slogged his guts out at his home track appeared like the old Victor comic figure, Alf Tupper, who would set out in battered gear against a field of immaculately clad toffs with the imprecation "I'll run 'em!"

I can still see him storming home to win his 400m event. I can still see him walking gingerly into his post-event press conference nursing injuries to his ankle and elbow.

Placed third before the concluding 1500m event, Macey ran himself to a standstill but finished unsure of whether he had earned a place on the podium or not. "I was walking around and people were shouting 'silver', 'second'", he said. "I didn't know whether to be sick, cry or pass out."

Macey may have been a silver medallist on that occasion, but he was always a gold medallist as far as talking was concerned, right up there in the Ato Boldon league.

maceydvoraksevilleDean Macey (right) on the podium at the 1999 Seville World Championships alongside bronze medallist Chris Huffins and champion Tomas Dvorak of the Czech Republic

His days of shelf-stacking and working as a part-time lifeguard to make ends meet were formally consigned to the past within a couple of months of the Seville World Championships as he signed a three-year sponsorship with Asics worth an estimated £180,000 ($280,000/€210,000)

But as the brightest new star in the British athletics firmament spoke about his deal in the trendy setting of the Design Museum at London's Butler's Wharf, his words confirmed that, while you could take the boy out of Canvey Island, you couldn't take Canvey Island out of the boy. And what's more, the boy didn't want you to.

Macey still lived in his family home with his parents, still saw his mates in the pub - "they don't ask to buy me drinks, although they ask me if I should be downing them quite so quick, that's for sure" - and was still, well, Dean Macey.

To label Macey as an overnight success would have been an exaggeration. He had spent five years working to reach that point, having turned down the possibility of a career in football - he was on Arsenal's books as a youngster - in favour of athletics' most gruelling challenge. However, after his dramatic arrival into the public eye - "this time last year I was nowhere" - he confessed that it had taken a while for the measure of his achievement to sink in.

"I sit down and think about it from time to time, and it sends shivers up my spine," he said. "I kind of overshot my mark." He added: I've got no worries at the moment. My life is great - no other way of putting it."

Alas and alack, his athletics life was to be compromised all the way to the end, in 2008, by injuries and ill fortune.

He missed out on an Olympic medal by one place in 2000 after Estonia's Erki Nool had been controversially reinstated on appeal, taking gold, after what appeared to be three fouls in the discus.

maceysydneyClose, but no Olympic cigar - Macey missed out on a medal by one place at the Sydney 2000 Games after Erki Nool's controversial reinstatement. About which he abstained from comment...

A year after his Olympic disappointment, Macey returned to the World Championship arena in Edmonton – or Deadmonton, as it was named, by British 200m runner Marlon Devonish I believe. (The derogatory reference was taken up readily by the press and occasioned a diplomatic incident when it was noticed in the copy of the correspondent working in Canada for the Daily Telegraph – at that time one of the most accessible papers locally on the internet.)

There, as he had in Seville, he produced another personal best - 8,603 points, which was the most he ever achieved - but had to settle for bronze as Dvorak and Nool took gold and silver respectively.

Injuries forced him to miss the 2002 Commonwealth Games in Manchester, which would surely have offered him the chance of a first big gold, and after an eleventh hour qualification for the 2004 Olympics following injury he finished once again in fourth place.

Two years later, at the Commonwealth Games in Melbourne, Macey - despite operating well below par because of injuries - earned the gold his career so richly deserved.

maceygoldGold at last - Macey takes a well-deserved place at the top of the podium at the 2006 Commonwealth Games in Melbourne

And yet you could argue that the high point of his career came in the aftermath of the 2000 Sydney Olympic competition, when, despite being invited by the massed media to comment adversely on Nool's reinstatement, and his subsequent relegation from the podium, he consciously refrained from doing so - despite what he must have been feeling. It was an example of outstanding sportsmanship.

Somewhere in Moscow, now, there will be a relatively unknown male or female athlete whose name may resound in two weeks' time as Macey's did. We hope. We trust.

Mike Rowbottom, one of Britain's most talented sportswriters, covered the London 2012 Olympics and Paralympics as chief feature writer for insidethegames, having covered the previous five summer Games, and four winter Games, for The Independent. He has worked for the Daily Mail, The Times, The Observer, The Sunday Correspondent and The Guardian. To follow him on Twitter click here.

Alan Hubbard: More women are stalking sport's corridors of power than ever before

Duncan Mackay
Alan HubbardAre women getting a square deal in sport? Not according to Maria Miller, Britain's Culture Secretary and her opposite number on the Opposition front bench, Harriet Harman.

Both formidable leading ladies have taken up the cudgel (I hesitate to use the word battleaxe) in the cause of greater sporting equality on the playing field and in the boardroom.

Not enough women, they argue, are in sport's corridors of power.

Now that may sound curious coming from two women who are actually in perfect positions of political power as far as sport is concerned.

Miller is actually Britain's Games Mistress with a portfolio in her Governmental department which embraces sport - as does that of Harman in hers. They are the governesses respectively of Britain's Minister for Sport Hugh Robertson and the Shadow spokesman Clive Efford.

So methinks they may protest a tad too much, especially as the chief executives of both Government quangos, UK Sport and Sport England, the bodies responsible for dishing out the cash that keeps British sport flowing and glowing, are also female - Liz Nicholl land Jennie Price.

Liz Nichol UK SportLiz Nicholl is chief executive of UK Sport, the Government agency responsible for funding the success of Team GB at London 2012, finishing third overall in the medals table

And until recently UK Sport had a female chair, Baroness Sue Campbell - still chair of the Youth Sport Trust - while Sport England might have had one too in Baroness Tanni Grey-Thompson had not Miller, allegedly such a champion of women's rights, played petty politics and put the block on her appointment.

Yet Miller, who understandably, like Harman, boycotted The Open golf championship at Muirfield because the club's ban on women members, says:" "I want to see much better female representation in sports administration.

"Governing bodies that are funded by the taxpayer are expected to have boards that are 25 per cent women by 2017 or put their funding at risk."

Ardent feminist Harman not only stridently concurs but has pitched in by writing to Christian Prudomme, director of the Tour de France to propose a women's Tour event to be held alongside next year's Grand Depart which takes place in Yorkshire, only to be told to get on her bicyclette.

At the risk of being labelled a male chauvinist - which ladies I assure you I am most definitely not - I do believe that sport is more inclusive than it has ever been and that the profile of women's sport has never been higher, nationally and internationally.

Of course there are pockets of resistance like the intransigent men of Muirfield and other all-male golfing preserves (though there numerous all-women clubs too); our own Football Association, where the admirable Heather Rabatts is a lone voice for both women and ethnic minorities; and FIFA, where President Sepp Blatter seems only interested in women if they are wearing suspenders (he was once head of the society for the preservation of that garment).

Elsewhere the barriers are coming down fast, notably in the media. The newspaper for which I write, the Independent on Sunday, has become the first national publication to pledge to increase its coverage and raise awareness of women's sport.

The paper has called for greater efforts to ensure school sport appeals to girls, better publicity and broadcast coverage for sportswomen, better pay for female athletes, more corporate investment and sponsorship and women on the boards of all national governing bodies.

It is surely coincidence that the IoS has a new editor - who happens to be a woman. Interestingly, one of its rivals, the Mail on Sunday, has just appointed the national newspaper industry's first female sports editor.

And there is certainly no, lack of female presence writing on the sports pages of most papers now, while our TV screens sometimes seem dominated by female sportscasters, presenters and interviewers.

Sky Sports is veritable catwalk of feminine pulchritude, invariably blonde. Managing director Barney Francis tells me he receives at least a dozen applications a day from wannabe presenters, nearly all of them women.

Oh, and by the way, the head of BBC Sport is a woman - the ex-gymnast Barbara Slater. And now we learn that Charlotte Green is to be the first female reader of Radio 5 Live's classified football results, succeeding the venerable James Alexander Gordon.

On the box names polished performers like Clare Balding, Gabby Logan and Sue Barker are as professional and knowledgeable as any male counterpart. And why shouldn't they be?

Clare Balding at London 2012Clare Balding, seen here with Mark Foster, is renowned as one of Britain's top broadcasters following her work at London 2012 on the Olympics and Paralympics

London 2012 was something if a watershed for women's sport, with more women than ever representing Team GB. In a total of 542 British athletes 262 - 48 per cent of the team - were women.

Then first medal for Team GB at London was a woman - road cyclist Lizzie Armitstead and the first gold was from women rowers Heather Stanning and Helen Glover. Also London was the first time women were able to compete in all sports, with the debut women's boxing.

Overall 2012 saw record participation from women, who made up approximately 44 per cent of Games competitors. With the inclusion of female athletes in National Olympic Committee (NOC) delegations from Saudi Arabia, Qatar and Brunei Darussalam, all NOCs had sent women to the Games by 2012 and women athletes outnumbered men on 35 NOC delegations, from some of the smallest teams to the largest.

Indeed, think 2012 and you think women. I asked my 11-year-old grandson the half dozen British personalities he remembered best from the Games. After Mo Farah the next five were all women...Jessica Ennis, Nicola Adams, Laura Trott, Gemma Gibbons and Sarah Storey.

Whisper it softly, but the glass ceiling does appear to be cracking, if not shattering, even in the predominantly old boys' club that is the International Olympic Committee, where three of the 15-person Executive Board are now women.

Not enough, but at least they are influential. The wonderfully accomplished Nawal El Moutawakel of Morocco is one of four vice-presidents, German Claudia Bokel heads the Athletes' Commission and Sweden's Gunilla Lindberg is chair of the Coordination Commission overseeing the 2018 Winter Games in Pyeongchang.

Claudia Bokel at London 2012Germany's Claudia Bokel, head of the IOC's Athletes' Commission, is one of the leading ladies in the Olympic Movement and a rising star

Shame that none of the six candidates in the upcoming Presidential election are women because El Moutawakel in particular, who had considered standing, may well have given the chaps a run for their money.

Last week insidethegames reported a significant international breakthrough in hitherto African male domains - Isha Johansen becoming President of the Sierra Leone Football Association thus joining Lydia Nsekera of the Burundi Football Federation as the only two female presidents' of national football associations in the world.

And Yulia Anikeeva, acting-President of the Russian Basketball Federation since June, has been voted into the position full-time.

On the debit side back home the Independent reports that British Cycling is one of five national sporting governing bodies without a single woman on its board. Of the 46 national governing bodies (NGBs) that receive money from Sport England, British Cycling, British Taekwondo, the British Wrestling Association, Goalball UK and GB Wheelchair Rugby still have all-male boards.

In many governing bodies, there are women on the board, but a tiny proportion in leadership positions. The British Judo Association, for example, has two women on its board, but only four per cent of all leadership roles are taken by women.

Despite the stellar performance of so many female competitors in the Games, senior sporting figures say the bodies that govern their sports are failing to give women a strong enough voice.

Leora Hanser, director of campaigns at the Women's Sport and Fitness Foundation (WSFF), said: "It is really disappointing that after the Olympics last year, WSFF's research found that six sports governing bodies still don't have a single woman on their board. A lack of diversity means that they are missing out on areas including participation, investment and media profile."

The former England cricketer Rachael Heyhoe Flint, who is one of two women on the Board of the England and Wales Cricket Board, said: "I can't see any reason not to have a woman provided they merit a place. If Boards said, 'We won't have anyone of a certain ethnicity or nationality' that would be illegal."

While former Paralympian icon Baroness Thompson adds: "I struggle to understand why some governing bodies are holding out. They're missing out on a massive opportunity. I'm tired of hearing things like 'there's not enough good women in sport'. We all know that's nonsense."

Baroness Tanni Grey Thompson in front of GB flagBaroness Tanni Grey Thompson warns sports that are resistance to promoting women are missing out on some talented sports administrators 

This is true, but let's be honest, there is a major problem with some women's sport which has little public appeal, particularly team sports. How many really want to watch it?

Surveys suggest that even many women don't. A women's football international would never fill Wembley, however much it was publicised though we in the media must shamefully admit that even if England won the women's World Cup it would still be recorded downpage to a Wayne Rooney groin strain.

There is another obstacle to be overcome, too. According the WSSF most girls think getting sweaty isn't feminine. "We're facing a health crisis and with young girls aspiring to be thin instead of fit, it ls only going to get worse," they say.

But actually, in so many other ways, things are getting very much better, albeit slowly.

Thankfully women are no longer sporting suffragettes because, in the immortal words from the days of that great emancipator Billie-Jean King and women's lob, you've come a long way, baby.

Yes, there's stiil a way to go, but perhaps not quite as far as our two Girls On Top, Mrs Miller and Ms Harman, seem to think.

Alan Hubbard is a sports columnist for The Independent on Sunday, and a former sports editor of The Observer. He has covered a total of 16 Summer and Winter Games, 10 Commonwealth Games, several football World Cups and world title fights from Atlanta to Zaire

David Owen: How Olympic furore over anti-gay law might be useful to Putin

Duncan Mackay
David Owen head and shouldersVladimir Putin is not a stupid man.

Whether as President or Prime Minister, he has been the most powerful figure in Russia for well over a decade.

His triumphant, bravura performance for the benefit of the world's media after Russia was handed the FIFA World Cup in Zurich in December 2010, gave those of us who witnessed it a taste of the authority, self-sufficiency and charm that have kept his grasp firmly on the levers of power since he emerged as Prime Minister in 1999.

So why in late June, at just the moment when the global spotlight was about to fall on the return of the Olympic Games to Russian soil for the first time in a generation, did he sign a contentious new anti-gay law, handing the measure's opponents a potent weapon with which to whip up an international furore?

The move is even more superficially perplexing given the importance Putin has accorded sport as a means of rebuilding Russia's international prestige and internal infrastructure.

The 2018 World Cup and the 2014 Sochi Winter Olympics and Paralympics are, after all, merely the two biggest elements in a Russian decade of sport, which got under way on July 6, when Putin himself officially opened the 2013 Summer Universiade in Kazan, and will continue this week with the World Athletics Championships in Moscow.

Vladimir Putin opens Kazan 2013 2Russian President Vladimir Putin officially launched his country's "Decade of Sport" when he opened the Kazan 2013 Universiade last month

This will see a succession of the world's most prestigious international sports events heading to Russia, nose to tail.

The timing of the new law might, I suppose, be a mistake.

This is a tense and busy period, with the uneasy rapprochement with the United States that has characterised most of Putin's period in the Kremlin coming under increasing strain.

Perhaps, just perhaps the strength of international condemnation has taken Putin and his advisers by surprise.

I suppose it is also possible that the Russian legislative timetable might be beyond the ability of even this singularly powerful President to influence.

On balance, though, I think a different explanation is more likely.

It seems to me, firstly, that the downside of the present uproar for Putin is more limited than some perhaps imagine.

Rightly or wrongly, international sports bodies are hardly noted for dashing to the barricades on such matters.

The level of repression would probably have to get very severe before the staging of competitions was put in doubt; the awarding of new competitions to Russia, admittedly, might well be affected.

Russian anti-gay protestsProtests against Vladimir Putin's laws have sparked protests but have some support within Russia, where 50 per cent claimed they felt "irritated and disgusted" by the gay community

There seem to be grounds for thinking, moreover, however deplorably, that the new law will have much support within Russia.

A recent survey conducted by the Levada Centre found, after polling 1,600 residents in 130 Russian cities, that 50 per cent felt "irritated and disgusted" by the gay community and 22 per cent wanted "compulsory treatment for homosexuals".

If you consider, in addition, that the issue is eminently susceptible to being portrayed to a Russian domestic audience, not as a question of human rights, but as an attack by international liberals on Russian sovereignty, then Putin has in his hands a tinderbox for stoking the fires of Russian patriotism should it become expedient to do so.

One circumstance in which, I would suggest, such a tool might be helpful to him is if the Brazil effect - which has seen thousands of ordinary Brazilians take to the streets to protest the Government's spending priorities - spreads to Russia.

There are obvious parallels: both countries are hosting a World Cup and an Olympic Games in rapid succession; and both are inhabited by millions of voters struggling to make ends meet while some of their compatriots prosper.

Though Russia's current prestige-through-sport strategy seems perfectly rational, the costs are considerable.

Sports Minister Vitaly Mutko last year said Russia would spend a projected $19.2 billion (£12.6 billion/€14.8 billion) on getting ready to host the World Cup, with most of the budget earmarked for upgrades to transport and hospitality infrastructure.

Brazilian protests against World CupBrazilian protests against the costs of the 2014 FIFA World Cup may have led to fears in Russia that similar demonstrations could be held against the Sochi 2014 Winter Olympics

The cost of Sochi will run into further tens of billions of dollars.

I am not aware of Brazil-style street protests in Russia as yet, but opposition leader Boris Nemtsov has alleged that large sums have been embezzled from the Sochi 2014 fund and another recent Levada survey found that nearly two-thirds of Russians were unhappy with the Government's spending on Sochi.

Should the mood in Russia turn further against the desirability of hosting glitzy international sports events, in the way that it has done elsewhere over recent months, then Putin, with several years of major sports and infrastructural investment ahead of him, could be left with a big problem.

Don't get me wrong: I abhor discrimination and would love to see the new law repealed; but this, I think, is something of the context in which we might be well-advised to view it.

David Owen worked for 20 years for the Financial Times in the United States, Canada, France and the UK. He ended his FT career as sports editor after the 2006 World Cup and is now freelancing, including covering the 2008 Beijing Olympics, the 2010 World Cup and London 2012. To follow him on Twitter click here

Nick Butler: Cycling fever returns to London for another party one year later

Nick Butler
Nick Butler Olympic Stadium 2 July 24 2013After being dispatched to the Olympic Stadium last weekend and finding myself halfway down The Mall this time around, I have been pretty lucky in my first two weekends at insidethegames - with two opportunities to see London in party mood and wallowing in post-Olympic nostalgia.

Yet while the Sainsbury's Anniversary Games was in many ways a carbon copy of 2012, with the likes of Bolt, Farah and Weir enabling fans to dust off their British memorabilia and refamiliarise themselves with Olympic mania, the Prudential RideLondon Cycling Grand Prix signified even more than that.

By blending top-class elite races with recreational rides for all levels of ability, it showed off both sides of the all-important Olympic legacy question and further boosted a sport which is pedalling ever closer to the mainstream of Britain's sporting consciousness.

As well as elite male, female, hand-cycling and youth races which all finished in exciting sprint finishes on The Mall, London also played host to a 100 mile race for amateur riders beginning at ridiculous a-clock on Sunday morning, as well as a world record attempt - narrowly missed - for the longest single parade of bikes. Riders of all ages and backgrounds took part, eager for the rarest of opportunities to ride on closed roads in the nation's capital.

The atmosphere was a blend of Union Jack wearing patriots eager to get a single glimpse of an Olympic hero, alongside hardcore cycling enthusiasts clad in lycra and club jerseys. In a further sign of how major cycling is becoming it was interesting to note how large that latter group has become, with groups of youngsters having in depth conversations about equipment and riders which left an ignorant insidethegames reporter for one desperately out of his depth.

fansThe streets were lined with fans eager to glimpse both elite and recreational riders




A second successive British Tour de France victory in 2013 was one cycling event I did not miss out on but, after Chris Froome's triumph on the Champs Elysee, it seemed wonderfully ironic that a Frenchman should win on the Mall. The absence of Britain's top stars was perhaps the biggest disappointment of the day, yet with both Mark Cavendish, in Denmark, and Sir Bradley Wiggins, in Poland, enjoying wins over the weekend, and with Froome in the midst of a well-earned break, they all had good excuses and Sir Bradley will certainly compete on these shores in the Tour of Britain next month.

London-Surrey Classic race director Mick Bennett admitted that it is hard to attract the biggest names first time around although he remained very hopeful of an even brighter future. "It's always difficult in year one as lot of teams are committed to other races - the tours of Poland and Denmark for example," he explained before adding: "we've got the BBC on board, an iconic course going past Buckingham Palace and some of the best riders here, so we're very positive. We have a five-year commitment to this event and want it to become a race where all the top teams have to compete."

Yet the men's elite race was only one of the weekend's many highlights. A thrilling hand-cycling competition demonstrated once again that, as with the Anniversary Games, Paralympic sport is jumping on the legacy bandwagon as much as if not more than able-bodied versions. The raised profile of disability sport has indeed been the most obvious post-Olympic development in Britain.

After a week which has seen the launch of a campaign to host a women's Tour de France alongside the men's race, it was pleasing to hear the women's race achieve the loudest roar of the weekend as Laura Trott showed once again that beneath her bubbly exterior lies one of the toughest characters in British sport.
 
Laura Trott RideLondon Grand PrixBritain's double Olympic champion Laura Trott (centre) reasserting her star status by winning on The Mall to the delight of the home fans in a event which further boosted women's cycling
 
On a multi-lap route seemingly custom made for the spectators straddling both side of The Mall, Trott took advantage of a superb lead-out by fellow Olympic champion Dani King before propelling herself clear of the field. She subsequently posed for a seemingly endless stream of photos and autographs with all the grace that is missing from some of our other sportspeople. Both she and King then returned to the road the following day to join in the 100 mile mass-ride around London and Surrey.

Bennett was keen to highlight the steps being taken to further promote the female side of the sport. "We are always keen to host women's events but after the Olympic road race which was fantastic in London, we were more determined to organise a women's Tour of Britain," he said. "The support has been phenomenal and we have an amber going on green light that the event will run in May, with equal prize money and the best hotels for the athletes."

There are elements of cycling which are clearly less bright. The doping question made so high-profile by Lance Armstrong has not completely gone away while the mudslinging between Ireland's Pat McQuaid and Britain's Brian Cookson which has embroiled the ongoing International Cycling Union (UCI) election campaign hardly helps the sports image.

Beyond the competitive side, the two-wheeled world continues to clash with the four-wheeled one and the tension between both reckless motorists and carefree cyclists creates bubbling resentment about which more attention does need to be paid too.

Another possible criticism levelled at Bennett was that too much is being done to prioritise elite sport at the expense of lower level schemes, although he strongly disputed this when asserting how top-level success will form a "trickle-down effect" encouraging greater participation

"I have always found that elite sport inspires people," he said. "I started cycling because I watched an elite bike race and was inspired by it. We are finding that there is indeed a 'Wimbledon-effect' like with tennis where people watch races and then want to do it themselves, but it is a longer-lasting trend as well.

"We are also working hard to promote cycling as a lifestyle choice and are finding that local authorities want to embrace the sport. The [London] Mayor Boris Johnson wanted to choose one sport as a legacy event and in many ways we have just been in the right place at the right time – everybody wants cycling now.

"We were there in the difficult times where we were pushing at a closed door and now we are lucky that the door has opened. We've ridden the tidal wave of the success that our athletes have had."

Bennett's point is underlined by the weekend's clever blending of elite and grassroots projects and the spectators seemed as eager to discover how the likes of Boris Johnson were getting on as they were to follow the elite races. After he finished in a more-than-respectable eight hours, the Mayor hailed, with trademark understatement, how "travelling on two wheels has never been bigger after one of the greatest events in the world".

Boris Johnson in RideLondon August 4 2013London Mayor Boris Johnson was an enthusiastic participant in the Prudential RideLondon, finishing in eight hours, one of nearly 16,000 recreational riders to complete the course




Yet, as well as the accuracy of these words, another remarkable thing was how warmly Boris was applauded, not just by the public, but by organisers such as Bennett for giving the event its inspiration and displaying loyalty to a sport throughout years of Boris Bikes and Olympic success, before this weekend.

When cycling proves as popular as it has in recent times however, it is hardly surprising that a politician should attach himself so closely and both the sport and the mayor seem as at home as ever on the streets of London.

Riding on two wheels is by no means in a perfect state in Britain but for competitive cycling the door remains fully open and, if it produces more weekends like this one, long may it continue.

Nick Butler is a reporter for insidethegames

James Crook: Hydrospeeding with Britain's Olympic canoeing heroes year on from London 2012

James Crook head and shouldersIt is one year to the day since Britain won their first ever Olympic slalom canoeing title, and took silver in the same event for good measure, and what better way to mark the occasion than by taking to the course where it all happened with the men that made it happen 365 days ago as the Games fever swept the nation.

Etienne Stott and Tim Baillie stormed to gold here at Lee Valley White Water Centre this time last year in the canoe slalom C2 as the only pair not to pick up any penalties on their way around the course, followed by compatriots Richard Hounslow and David Florence who made it a GB one-two and took the silver medal in what became GB Canoeing's most successful Olympic campaign.

I joined the Olympic stars as they launched two new white water activities at the centre - one of which I was lucky enough to try out - and revisited the podium they stood upon last summer.

"It's funny, I guess in some ways it's fairly undramatic, especially the way we arrived here this morning and it's raining," says Baillie on returning to the scene of the finest moment in his career on its anniversary.

"It's hard to picture the stands now compared to what is now a much more functional venue, there's people rafting, people just walking around and checking out the course, so yeah, it's cool to see that it's growing into what you hoped it would be, it was really crucial for our sport and it's a really good thing to see the venue being maximised, it would've been a real shame if it hadn't been as busy as it is, so it's cool to see it bustling. There's so much building and development work going on, it's really positive."

Lee Valley White Water Centre was the only London 2012 venue which was open to the public in the Olympic year, reopening on September 8 that year, less than a month after the Games concluded. This is believed to be the fastest ever post-Games opening of a newly-built venue in the modern Olympic era.

But work here is far from complete. A £6.3 million ($9.6 million/€7.3 million) development project kicked off in February this year, which will see the creation of a state-of-the-art gym facility and physiotherapy centre, meeting rooms and offices for the British Canoe Union (BCU), additional changing rooms, additional car parking and toilet facilities, an outdoor classroom and a new pavilion overlooking the course, but the facilities will remain open throughout the duration of the improvement work which is expected to be completed early next year.

149701510Tim Baillie and Etienne Stott became Britain's first Olympic slalom canoeing gold medallists one year ago today

As talk of the legacy of the London 2012 Games dominates headlines in the nation, Lee Valley White Water Centre is certainly one of the venues from the Games where you can see it in action. From work groups to school groups and elite performers to complete novices, there are people from all walks of life making use of the facilities in different ways. But what has inspired such success and so many people to try white water activities at the centre?

"I guess the [London 2012] performances probably help but really it's the venue and the incredible smart-thinking that was put into building the venue and making sure it was for the future and not just for one event, I think that's something that's not always been done that well in our sport at the Olympics," believes Baillie.

"The Athens [2004] venue had a few races through the next couple of years but now I think it's bordering derelict, the Beijing venue, it's hard to tell because I haven't actually visited it again but it seems like it's not been run certainly for any races and I haven't heard of any training going on there.

"It [Lee Valley White Water Centre] was such a well-thought out thing, it was all planned so that it could hold the Olympics and then become what the people wanted it to be, and that's a really sensible, good, functioning venue for many groups of users, people from the very elite end - like the GB Canoeing senior programme which is based here - and then it's very easy for kids to come and have a shot or people that have never rafted or experienced white water before."

Baillie's team-mate Stott added: "A year ago today we were coming down with our minds focused on the semi-final and getting through to the Olympic final and today it's bustling, there's rafts on, we're about to go hydrospeeding - the new activity they've introduced here - there's the youth programme that's set up here, the Olympic senior programme set up here, massive progress has been made and it's just amazing to see the difference in one year. It's gone past so fast it's incredible."

Lee-Valley-White-Water-CentreLee Valley White Water Centre is undergoing a £6.3 million ($9.6 million/€7.3 million) redevelopment

Hydrospeeding is one of the two new activities available to the public at the centre, and this is what I was here to take part in, along with Baillie and Hounslow, as I once again took myself out of my comfort zone in the name of insidethegames.

Hydrospeeding requires you to navigate your way through the Legacy Loop rapids with a bodyboard-style float. As those of you who are familiar with my experience on the Sir Chris Hoy Velodrome in Glasgow earlier this year are aware, I'm not the greatest at handling the occasion when it comes to taking part in such adrenaline-rushing sports, and I was fairly certain that I would completely embarrass myself somehow in this one, a la riding round the flat part of a velodrome track for half an hour whilst clenching my handlebars as if I were hanging from a cliff's edge.

But other than having to wear a wetsuit that was rather unflattering for someone of my awkward body shape, it became very easy to embrace this activity. After some time getting used to the float and getting some tips from the coaches, we went for the white water rapids. Surfing through the rapids was a pretty unique and exhilarating experience but was deceivingly physically demanding at the same time.

It seemed to be pretty simple at first to get the hang of, but during the slalom competition at the end of the session it became a lot more of a challenge to navigate the float and combat the rapids, and I certainly felt the burn on my legs after attempting to furiously paddle against the current. Even the Olympic champion Baillie was having problems navigating the slalom, though of course he was in slightly different circumstances than he was when he flawlessly navigated the Olympic course this time last year.

His team-mate Stott was on the sidelines for the hydrospeeding after picking up a shoulder injury, which forced he and Baillie to withdraw from the British squad for the 2013 season.

"With the schedule as it stands I'll be back on the water at the end of this year or maybe early in the new year depending on how it all goes," says Stott, "It's quite a significant operation and a long schedule, and obviously the longer it is the more possibility there is it can improve. Yes, it's going to be a long haul but it's one that has to be done."

BQG6rjFCAAA9KzHHydrospeeding is one of the two new activities available to the public at Lee Valley White Water Centre

So what's next for Baillie and Stott?

"We don't have a great deal to do right now as we've withdrawn from the team but that means we're going to have more time for legacy commitments," explains Stott.

"With the schools starting again in September, we'll try and visit a lot of schools and take part in anything we can do to try and promote our sport and promote the good feeling that started at the Games a year ago. We want to capitalise on that and grow the sport, for the benefit of the sport itself and for the country."

Hydrospeeding is available every Friday between 6pm and 7.30 pm, as are the new "Hot Dog" sessions, in which teams of two take on the rapids in hot dog-shaped inflatable kayaks, whilst new weekday offers have been introduced for white water rafting and £5 ($7.70/€5.75) introductory Go Canoeing sessions on the flat water lake have been added to the growing list of activities to encourage participation in paddle sports.

James Crook is a reporter for insidethegames. To follow him on Twitter click here.

Alan Hubbard: Grown ups shouldn't play games with kids dreams

Duncan Mackay
Alan HubbardFights broke out at London's Victoria Station one day last week while a large crowd stood by and watched. But it was quite legit. Young boxers scrapped in a ring on the concourse to publicise a joint initiative by Network Rail and Sport England, who have invested £35,000 ($54,000/€40,000) to assist London Amateur Boxing Association with the training of coaches and teachers in clubs and schools.

Among the 30 from four London clubs enthusiastically swapping punches were kids aged from ten upwards, a healthy indication of how boxing is enjoying a genuine legacy from the Olympics.

How ironic, then, that this week England's best schoolboy boxers, and their coaches, have been prevented from competing in the European Championships in Dublin by a blanket ban imposed on the Amatuer Boxing Association of England (ABAE) by world governing body AIBA over an alleged technical breach of regulations.

It seems a spiteful move which surely harms only those whose interests AIBA is supposed to nourish-the boxers. And one which its President, Dr C K Wu, who aspires to head the International Olympic Committee, should be embarrassed, indeed, even ashamed.

Did anyone in AIBA's hierarchy give a second's thought to the disappointment of those youngsters who had trained hard for months, their parents who had saved up to pay for the trip and the coaches and trainers who had put so much into preparing the kids for a tournament that might have been the highlight of their sporting lives. I doubt it.

Boxing at London VictoriaCommuters at Victoria Station had the opportunity of watching young boxers spar last week during the launch of the Network Rail Partnership with London Amateur Boxing Association 

A call from angry lady named Saphire Lee, secretary of England's Eastern Counties Amateur Boxing Association, who had a number of schoolboys in the contingent, sums it up. "Please tell this Dr Wu that these kids are devastated, distraught," she says. "Some have been in tears. They had been looking forward so these Championships so much and they don't understand why someone should be playing play petty politics with their lives!" Nor me.

Message delivered.

I understand the ABAE had even tried to get permission for the team to participate under the banner of the British Olympic Association, but this was declined.

If AIBA were intent on punitive action why didn't they simply suspend those individuals they maintain had breached their rules instead of clamping down with this unnecessarily vindictive ban which hits only the boxers themselves.

The Patron of the Schools ABA is the Labour Peer Lord Tom Pendry, himself a former Services boxing champ, who assures me he won't let the matter rest. Nor, I suspect, will Britain's Sports Minister Hugh Robertson.

It is a pity AIBA did not have a presence at Victoria Station where they would have witnessed just how much boxing means to so many youngsters, and what a force for good it is in our society.

For instance, Network Rail is teaming up with the London ABA to educate youngsters across the capital about railway safety. The partnership will combine sport, recreation and fitness with information about staying safe on the tracks and the importance of never taking chances on the railway.

Over the next 12 months more than 800 young people will take part in Network Rail and London amateur boxing events in schools across the city.

Every youngster taking part in the scheme will be given a workbook - written by boxing coach Q Shillingford - was recently named Amateur Boxing Community Coach of the Year - which includes boxing information as well as vital safety messages which will help them stay safe on the railway.

Such initiative is to be applauded but what a travesty that this stupid ban should put a dampener on it.

Anthony Joshua with Lennox Lewis and gold medalOlympic champion Anthony Joshua has spurned the opportunity to fight in the APB to instead follow the traditional professional path trod by ex-world heavyweight champion Lennox Lewis

At the same time, across the city, Anthony Joshua, whose Finchley Amateur Boxing Club coach Shaun Murphy was among those encouraging boxing's "railway children" was formalising his decision to turn pro with Eddie Hearn's Matchroom organisation.

The defection of Joshua, currently British boxing's biggest asset, to the professionals will be as much a body blow to Wu as to Team GB. He must feel aggrieved that London's Olympic super-heavyweight champion has elected to take the orthodox route into the professional game, rejecting overtures to join his fledgling APB (AIBA Pro Boxing) which launches shortly.

Wu had ardently wooed Joshua, hoping he would become a flagship fighter in a revolutionary tournament which offers substantial prize money and is an integral part of his grand design as head of AIBA (now known as the International Boxing Association), which controls what used to be amateur boxing, ultimately to open up the Olympic Games to all professionals as long as they compete under their jurisdiction.

It has not been a good week for Wu, for an even bigger setback is the shock move by arguably the world's finest amateur, the Ukrainian Vasyl Lomachenko, also to reject APB and team up alongside Manny Pacquiao in the American promoter Bob Arum's Top Rank organisation.

The double Olympic and world champion was the stellar attraction in last season's World Boxing Series (WSB) and AIBA were planning a massive marketing campaign around him for his APB debut.

Vasyl Lomachenko fightingThe decision of Ukraine's Vasyl Lomachenko to sign for Top Rank is a blow to the APB after they had big plans to organise a marketing campaign around him

Some consolation is that Fred Evans, the 2012 welterweight silver medallist, has joined fellow Welshman Andrew Selby, the European flyweight champion, in APB, whose formation has disaffected African, American, British and many western European boxing federations as, with WSB, it appears to be offering a fast-track to the Olympics to the detriment of countries whose boxers do not compete.

Presumably had Selby and Evans been English they would be subject to the AIBA ban and, if still in place, would be barred from appearing in in APB. Crazy or what?

But Joshua, echoing the sentiments of Luke Campbell, the bantamweight gold medallist and now his Matchroom stablemate, says of APB: "It's new, it's not solid yet. There's no TV exposure, and if I'm going to be fighting as a professional I might as well do the real thing."

Such sentiments will not please the autocratic Wu who earlier this year arbitrarily removed the word "amateur" from boxing's lexicon. All national associations have been requested to remove the A-word, including the Amateur Boxing Association of England which so far has not done so.

And last week it once again felt the wrath of Wu, already displeased by Team GB's withdrawal from WSB where AIBA are understood to have subsided the franchise by some £1.8 million ($2.7 million/€2.1 million), AIBA suspended the organisation for what it termed "a serious breach" of their regulations as a result of Sport England's intervention in the development of ABAE's new Constitution.

Until this is resolved English boxers are effectively banned from competing in all international events, including the World Championships and Commonwealth Games. .

ABAE chair Richard Caborn has now formally submitted a 60-page rebuttal of AIBA's allegations to their Disciplinary Committee. He tells insidethegmes he hopes the issue can be resolved next week before more young British boxers are deprived of the opportunity of international competition.

Three years ago AIBA took similar action after Paul King, then ABAE's chief executive, unsuccessfully challenged Wu for the AIBA Presidency.

Intriguingly, King is now back in the thick of things. He helped orchestrate last week's event, and has has raised some £300,000 ($460,000/€345,000) for the London ABA, again working in tandem with ABAE President Keith Walters, who received an OBE this year for his lifelong contribution to the sport.

Don King with US flagsDon King, arguably the world's most famous boxing promoter, claims he is "shocked and appalled" by plans to professionalise Olympic boxing

And Wu now finds himself squaring up to to boxing's other King. "I am shocked and appalled," roars the 82-year-old Don of the fight game from his Florida eyrie, his famous electric -shock hair standing even more on end at the thought of it Wu's intention to take over world boxing in all its forms and professionalise the Olympics.

"This proposal is not only implausible but harmful, immoral and highly dangerous. While in team sports such as basketball professionals and amateurs competing against each other at worst can result in an embarrassment in boxing a professional fighting an amateur in the Olympics could result in a injury, even death."

But Wu remains unfazed, declaring: "It has always been AIBA's mission to govern the sport of boxing worldwide in all its forms."

Actually there is much to admire in Wu. One respects his courage, drive and determination even if his ultimate cause is misguided.

Of course he is right in believing that ideally boxing should have one umbrella body instead of the WBC, WBA, IBF,WBO, WBU, IBO and his own AIBA (aka IBA) etc juggling together like pieces of minestrone in an unpalatable alphabet soup. But disparate commercial interests dictate this can never happen.

In many aspects he has been a power for good, ridding the sport of corruption, notably in the notorious judging system, bringing Cuba into WSB and getting women's boxing Olympic status.

And I am all for letting them punch-for-pay. But instead of fighting this inevitably a losing battle with the pros he should be working with them..

Wu wants to "positively impact society" by seeking sport's top job as the next President of the IOC, "I am ready to step up. The thought and concept to develop the IOC and Olympic movement is the core principle of my candidature."

Wu says that if his he is successful, he will promote education as a way to combat the scourges of doping, gambling, match-fixing and violence in sports.

Well, good, luck with that.

The 66-year-old Taiwanese tycoon, who professes to be an Anglophile, has a big fight on his hands if he is to be crowned king of the rings, as well as the ring, and playing pugilistic politics with kids' dreams won't help his cause among the IOC sceptics.

Alan Hubbard is a sports columnist for The Independent on Sunday, and a former sports editor of The Observer. He has covered a total of 16 Summer and Winter Games, 10 Commonwealth Games, several football World Cups and world title fights from Atlanta to Zaire

Andy Reed: Legacy - It’s not job done, it’s what next?

Duncan Mackay
Andy Reed head and shouldersGovernment, any Government, wants sound bites - a quick win which shows the public just how well their new policy has worked. The headline which vindicates their work.

And so far, where legacy is concerned, there are plenty of these good news stories. The UK economy has seen a £9.9 billion ($15.1 billion/€11.5 billion) boost in trade and investment, one in three foreigners are now more likely to visit the UK on holiday and according to the Active People Survey 1.4 million more people are taking part in sport every week than before we won the bid.

Indeed our own Sports Club Survey - the largest ever survey of British sports clubs – shows that adult membership of clubs up and down the country has risen by 20.6 per cent since 2011. So too with youngsters, an 8.4 per cent rise in members in the last year alone.

This is all really positive stuff. And with some of these demonstrable benefits clearly a direct result of the Games it'd be easy for Government, to think "job done".

But legacy isn't about sound bites. It's not about political gains. It's about us - the British people.

This is our once in a lifetime opportunity to make a fundamental change to the way we live our lives.

This legacy must be about embedding physical activity into the lives of more people than ever before - forging a new healthier, happier world for our children and our children's children.

And with this in mind it's not "job done" for Government or for us. It's "good start, what next?"

We need an effective, coherent long-term school sport policy, which accommodates a broad curriculum including both competitive and non-competitive sport. The Government's two-year primary sport premium is a good start but securing sustainable funding is crucial if we are to capture the excitement the Games created amongst youngsters and turn it into something tangible.

Cycling in LondonCycling to work is now a popular transport option for many commuters in Britain but that enthusiasm needs to be harnessed to help people keep fit and active

We need to make sport and physical activity a part of everyday lives. Cycling has become inextricably linked with the morning commute for millions of Britons through a greater awareness at a town planning level, increased exposure, political advocacy and the sheer enthusiasm people have shown for it. This must be carefully nurtured and encouraged, along with walking and running, so that we begin to see the kind of cultures that have thrived in countries like Denmark and Holland fostered in the UK.

We need to make sport and physical activity more accessible for all. The Paralympics worked wonders in challenging perceptions but only 18.2 per cent of disabled adults in England play sport once a week. Mainstream sports clubs need to be better equipped and clubs guided so that we can accommodate the burgeoning interest.

We need more volunteers. The Games Makers - such an unexpected success story of the Games - gave people a sense of what volunteering in sport could be. But we need so many more at club level. This is a legacy that everyone can contribute to, and it's time that we rolled up our sleeves and joined the near two million people who volunteer week in week out in England alone.

Games Maker London 2012There is a wealth of potential volunteers who want to get involved in helping sports thanks to the Games Makers, who helped make London 2012 such a success

And crucially, we need recognition from policy-makers that sport and physical activity provision is not a drain on resources but instead a sound long-term investment. If local authorities are forced to cut their sport provision, by as much as 40 per cent in some areas if reports are to be believed, this country may save money in the short term. But future generations - perhaps even your generation - will be hit hard by this short-sightedness and health and social costs will spiral to a point which we can't reach.

We are in the midst of an obesity epidemic, our population is ageing and in the time it takes Usain Bolt to run 100 metres the NHS spends £10,000 ($15,000/€11,500)in treating preventable illness. This will only get worse. No, sport, recreation and physical activity aren't panaceas. But the research base behind their value in preventative treatment is compelling.

We've made a great start on the legacy from the Games and roots are beginning to take hold. But it's not job done, it's what next?

Andy Reed is chairman of the Sport and Recreation Alliance, the umbrella organisation for the governing and representative bodies of sport and recreation in the UK, representing more than 300 members, ranging from Football Association, the Rugby Football Union, British Athletics, the Ramblers, and the Exercise Movement and Dance Partnership. 

Mark Scholey: From London to Lusaka - a sports marketing legacy

Duncan Mackay
Mark ScholeyOne year on from the start of the greatest show on earth, I find myself sitting in a hotel lobby in Lusaka, Zambia, feeling a long way away from the Sainsbury's Anniversary Games just about to start in the Olympic Stadium in East London, let alone the bell ringing by Bradley Wiggins this time last year.

Yet my reason for being here is very much linked to the work that helped make last summer possible, namely the commercial sponsorship programme headed by Charlie Wijeratna that generated a little over £700 million ($1 billion/€810 million) in domestic sponsorship revenue for London 2012 and which was recognised by Kantar Media with the Sport Business Achievement of the Year Award for 2011.

Earlier today, I participated in a workshop for the Zambian Amateur Athletics Association (ZAAA) to advise them how to build a sponsorship programme of their own for their showpiece events, most notably the Lusaka Marathon. Next week, I will be running a similar workshop, this time for the National Olympic Committee of Zambia (NOCZ) and all of their constituent National Federations.

Zambia London 2012 Opening CeremonyZambia’s Prince Mumba, carries the national flag at the Opening Ceremony of London 2012

Whilst of vastly different scale and ambition to last summer's festivities, the principles and processes of a sponsorship programme remain remarkably similar and I am here, with the support of International Inspiration, UK Sport, the International Olympic Committee (IOC), the British Olympic Association (BOA) and the Vodafone Foundation to name but a few, to pass on some of the processes and models that we used, as well as the lessons that we learnt, in the UK between 2006 and 2011.

For instance, understanding the potential sponsor's business objectives is critical and the "5 C model" that we used at London 2012 to talk about the value of sponsorship is valid no matter what the scale or territory: winning new Customers, attracting and retaining Colleagues, benefitting the Community and behaving in a Corporately responsible way, all whilst generating a return on investment for the Company, chime in any market at any time.

Similarly, whilst NOCZ may not have Lord Coe to write a letter and thereby get a foot in the door with potential sponsors, they do have high profile Ministers and sportspersons capable of having a similar impact locally. 

LusakaZambia is becoming more affluent but sports marketing is still in its infancy

These are relatively early days for sports marketing in Zambia, certainly as far as the majority of Olympic sports go, and the preponderance of football coverage and marketing mean that it will be far from straight forward to attract and retain sponsors here.

That said, the Olympic Rings remain one of the most recognised brands throughout the world no matter what the affluence and literacy levels and the opportunity to exploit this asset for the good of sport in general is there to be grasped.

On that note, one thing that has struck me as especially different to my experiences with London 2012 is the apparent lack of data on which to base a coherent commercial strategy. Whilst I didn't necessarily expect to find the wealth of data available that we had about, for instance, our brand awareness and the companies with which we were able to secure deals, I did expect to find more data about the relative size of each of the Olympic sports in Zambia, such as the number of clubs, players, referees and coaches.

The seeming absence of this structure and reporting presents both a significant challenge for the marketeers here and a significant opportunity for market research companies I believe. Which, stereotypically, mirrors the expectation that the opportunities here, in a country where income has quadrupled this millennium and yet more than half of the population are under 15, are just as noticeable as the challenges.

Jacques Rogge in ZambiaIOC President Jacques Rogge opened the first ever Olympic Youth Development Centre in Zambia's capital Lusaka in May 2010

This no doubt influenced the IOC when they made the decision to build the first Olympic Youth Development Centre in the world, opened in 2010 by its President Jacques Rogge himself, in Lusaka; an experiment that remains locally popular and yet unproved in its national, let alone, international merit.

With huge outside investment such as this and money from the Chinese, as well as Britain's Department for International Development - currently investing £150 million ($230 million/€175 million) in human and social development in Zambia - as well as a burgeoning population, the sporting landscape here will
change beyond all recognition in a short space of time.

That is, providing the opportunities are seized and the challenges, such as financial transparency, overcome. A willing and increasingly affluent market awaits sponsors who can
successfully align their brands with the sports that benefit from this investment and, precisely because this is a developing market, the long term benefits for such success are beyond even the scope of our relatively short-term ambitions for London 2012.

Mark Scholey worked for London 2012 for eight years, starting in October 2004 while they were still bidding. Among the roles he held was commercial manager and Torch Relays programme manager. He now works as a consultant for Sport in Action. To find out more click here.

James Crook: Why softball is far more than just baseball's little sister

James Crook head and shouldersEarlier this month, I visited Oklahoma City for the World Cup of Softball, hosted by the Amateur Softball Association (ASA) with USA Softball and sanctioned by the International Softball Federation (ISF), the eighth edition of the annual invitational tournament in the city featuring five of the most talented softball teams in the world battling it out for the World Cup crown.

As a Briton, I have seen first-hand the meteoric rise in the profile of baseball and softball in my home country in recent years, with teams springing up in towns and cities across the country and with the opening of the UK's first purpose-built baseball and softball facility at Farnham Park in Slough earlier this summer.

But this was my first opportunity to take in softball at an international level, and I was certainly met with some pleasant surprises along the way.

The United States were joined by Japan, Canada, Australia and Puerto Rico in the sweltering Sooner State - where the ASA have its headquarters - for the tournament, with a marvellous opportunity to gain worldwide exposure for the World Baseball Softball Confederation (WBSC) Play Ball 2020 campaign to get the bat and ball sports back into the Games, with live coverage going out in over 140 nations across the world on ESPN and thousands of fans from across the US and indeed the world in the stands.

I was able to spend time with one of the men leading the charge to regain Olympic sport status for baseball and softball, ISF President and WBSC co-President Don Porter, who in fact has this very stadium named in his honour; to give it its full name, the Don E. Porter ASA Hall of Fame Stadium.

Porter's CV is mightily impressive: President of the ISF since 1987, gaining re-election on five occasions, the first secretary general of both the ISF and the World Games, appointments to the IOC Press Commission in 1994 and in 1997, when he was also awarded the Olympic Order, 30 years on the United States Olympic Committee (USOC) Board of Directors from 1968 to 1998, the list seems genuinely endless.

166580128ISF President Don Porter (right), pictured here with WBSC co-President Riccardo Fraccari, feels he let athletes down when softball was kicked off the Olympic programme in 2005

But despite achieving what 99.9 per cent of people could barely even dream of achieving in his incredible career, you can still see that there is unfinished business for Porter that simply will not rest in his mind.

"When softball was dropped from the Olympic programme at the 2005 IOC (International Olympic Committee) Session in Singapore, I felt that I had really let our athletes down, I really felt we did everything we could but I guess we didn't," Porter told me with a solemn expression as the memories of that fateful day on which baseball and softball were controversially ousted from the Olympic programme flooded back.

"Following the decision to drop our sport as well as baseball, I received literally hundreds and hundreds of emails from young girls from all over the world, not just in North America but all over the world, that were very upset and disappointed that their Olympic dreams had been taken away.

"I kept getting these emails, I got them for quite a long time, five, six hundred or more that I have in a box on my desk, and I leave it there to remind me that we have got to try our best and do whatever we can do to bring the dream back. And that's really a personal thing that I felt that's what we needed to do and I guess that's one of the reasons that I didn't give up on it, and a lot of other people too."

WCOS Day4 011 221Players showed their support for the WBSC Play Ball 2020 campaign by wearing temporary tattoos

The issue of softball in the Olympics has been something that has evoked this sense of regret and sadness for so many that enjoyed the sport's heyday on the Olympic programme in the past, but there is a real optimistic air emanating from the Play Ball 2020 campaign after they surprised many by making it to the final shortlist of three sports in the running for a spot on the programme, along with the strong favourites, wrestling, and squash.

Players showed their colours by donning the WBSC logo in the form of temporary tattoos, whilst promotional activities, banners, announcements and hoardings urged fans to get behind the campaign. In this, the final inning to campaign for support for their cause before the IOC make their decision on which sport makes it to the programme at their Session in Buenos Aires on September 8, every supporter garnered is another step towards improving the chances of restoring the Olympic dreams of millions of people worldwide.

Baseball and softball were last competed at the Beijing Olympic Games in 2008, where Japan defeated the US in the final to claim gold, and ironically, the same occurred here in Oklahoma City. It was the pitcher that played a starring role in her nation's first and only Olympic gold medal success, Yukiko Ueno, who mercilessly took apart the hosts batting order in the round robin section of this World Cup to lead her team to victory, before she watched her team-mates prevail against the Americans in the final the next day to end America's run of six consecutive World Cup of Softball victories.

WCOS Day3 0202Japanese superstar pitcher Yukiko Ueno told me of her dream to be involved in Olympic softball in her home country in 2020

The 31-year-old Yukiko, widely considered as the best pitcher in the world, has been involved in WBSC promotional activities since their inception in April, unveiling the logo and slogan for the Play Ball 2020 campaign in Tokyo and leading a team of fellow softball and baseball stars in distributing leaflets to supporters at a game between Yomiuri Giants and Chunichi Dragons in the Nippon Professional Baseball League last month.

I spoke to the Olympic bronze and gold medallist to the envy of the travelling Japanese fans after she pitched her team to victory against their American rivals to find out just why getting softball back into the Olympics is a quest that means so much to her.

"It's very important to me that softball gets back into the Olympics," she said through an interpreter. "Beijing 2008 was the peak of my career and the most important thing up to this point, it was very exciting. [being involved in softball at the Olympics in 2020] is a dream of mine that I could shoot for, maybe not as a player, but just the opportunity to possibly play in front of my home crowd in Tokyo in 2020 is something I would love."

Yukiko is clearly adored by the travelling fans who showed their support for their team throughout the World Cup with flags, chants and words of encouragement. I was particularly impressed with commitment of one particular fan, who waved a huge makeshift Japanese flag for over three hours as his team took on the US, only pausing to pose for pictures with other supporters.

2222222222222222222The American team stay behind at matches regularly to sign autographs for their fans

I must admit, when I was at the International Baseball Federation (IBAF) Ordinary Congress in Tokyo back in April, where the WBSC was inaugurated, I wondered why a sport such as baseball, with the financial clout, the global appeal to fans and sponsors alike and the rich history required a partner in an attempt to regain Olympic status.

But as the WBSC has grown and evolved over these past few months, it has become very clear to me that baseball needs softball just as much as softball needs baseball in their quest to regain what they felt was wrongly taken away from them in Singapore eight years ago.

Where baseball provides the numbers, the glamour and the unrivalled financial deals, softball provides the integrity, the sense of community and the equality that wraps the two sister sports together in one neat Olympic-sized package. I couldn't help but applaud when US slogger Amber Freeman picked up an injury after smashing a home run against Puerto Rico, and members of the opposing team, Dayanira Diaz and Galis Lozada, put their arms around her, took her around the bases and helped her back to her team-mates on the home plate to celebrate her second home run of the match, earning a standing ovation from the crowd.

Untitled2333Amber Freeman of the USA is helped round the bases by Dayanira Diaz and Galis Lozada of Puerto Rico after picking up an injury following a home run hit

That is true sportsmanship, and a perfect example of the Olympic spirit. It is great to see that in the current climate of ultra-competitive sport, there is that human side there in which players have respect for each other, as well as to officials, fans and for the game itself. For me, that was a poignant moment where I really saw just what this sport stands for. A lot of these ladies are amateur players that have sacrificed or held off their careers to compete solely for their love of the game.

The US players give up hours of their time to sign autographs and meet their adoring fans, the majority of whom are youngsters that truly idolise them. These kind of moments are something that we take for granted in this increasingly win-at-all-costs world of sport, and I am certain that if softball does make its return to the Olympic Games in 2020, those involved will do themselves, those that have fought to see the sport back in the Olympics and their sport, truly proud.

James Crook is a reporter for insidethegames. To follow him on Twitter click here.

Alan Hubbard: Aussie Aussie Aussie, No No No

Duncan Mackay
Alan HubbardThis is not the time to be greeting an Aussie with "G'day, sport" unless you want a broken nose.

Alas, there are now many more bad days than g'days for Australian sport. Last weekend's Test Match debacle, leaving them 2-0 down to England in cricket's Ashes series was indicative of the malaise that has struck down a nation, causing it to lose both pride and the plot.

Over a dozen years Austalia have gradually slid out of the sports super power league.

Once right on top they are now well and truly Down Under.

At the turn of the century, Australian sport was the envy of every nation throughout the world, particularly to us in Britain.

The Sydney Olympic Games in 2000 were an overwhelming triumph, with the host nation coming fourth in the medal table: a remarkable achievement for an island with a population of just 22 million people.

Just 13 years ago the Olympic Games was not the only sporting arena in which the Australians were excelling. Their national teams were World Cup holders in rugby union and rugby league; their cricket team had won the World Cup and also held the Ashes, while Pat Rafter had held, albeit briefly, the world number one tennis ranking. Australian sporting greats were superstars the world over.

Cathy Freeman was their Jess Ennis, the dominant face of the Sydney Games. Ian Thorpe was the greatest swimmer the world had seen. Shane Warne was the best bowler of all time and the Australian Institute of Sport was the envy of the sporting sporting world.

Cathy Freeman Sydney 2000When Aussies ruled the world: Cathy Freeman clinches a famous home victory in the 400 metres at the 2000 Olympics in Sydney

Move on to 2012 and Australia suffered their worst recent Olympic performance, finishing tenth in the medal table with just seven golds, less than half the 16 they collected in Sydney, and just two places above Britain's competitive contingent from Yorkshire.

It is over a decade since Australia had a men's winner at Wimbledon, (Lleyton Hewitt), a domain they once dominated; 23 years since a woman (Evonne Goolagong Cawley). Greg Norman was the last Aussie to win The Open golf championship, in 1993.

Gone too are the days when Australian ruled the pool. An angry media dubbed 2012 a "disaster" for swimming after just one gold medal, in the women's freestyle relay, their first Games without an individual swimming gold since Montreal 1976.

Cycling, track and rowing were equally disappointing.

"We are on a bit of a downer at the moment," admits their greatest-ever swimmer Ian Thorpe. "We set ourselves lofty heights but just being an Australian won't win you a medal any more."

The Thorpedo, five times an Olympic gold medallist, adds: "We've probably always assumed that our programmes are actually better than they really are. People have given us too much credit for programmes which they think exist but really don't.

"For instance, I doubt we are doing a good enough job in the identification of young athletes. And in Australia we have become too accustomed to being too successful. We've been too complacent and we have layers of bureacracy in sport which detract from where some of the performances should go. We have get back to basics."

Ominously he warns:" There are lessons to be learned from what has happened in Australia to Team GB in the future."

Perhaps the most important one is not to cut funding. After Sydney 2000 Australia took the opposite course to Britain, where we have invested heavily in sport.

In Australia, the cuts have led to Australia's best coaches going abroad, not least to the UK. The brain drain syndrome.

Moreover, earlier this year a Crime Commission report found that doping and match-fixing were present in a variety of sports within Australia, while also uncovering links between sports administrators and organised crime.

British Lions celebrate victory over Australia 2013Australia were comprehensively beaten by the British Lions in this year's series Down Under

According to the World Cup-winning England rugby coach and British Olympic Association sports director Sir Clive Woodward Australian sport is also disfigured by indiscipline.

In an illuminating article London's Daily Mail he writes: "It has been an extraordinary few weeks for Australian sport and one that brings into sharp focus the alarming decline of a great sporting nation.

"There have been embarrassing episodes of indiscipline - from David Warner throwing a punch at Joe Root to Digby Ioane failing to inform the Wallabies he was due in court on an assault charge.

"We have seen rugby sides in Australia celebrating 60-point defeats because they gave the Lions a 'good fight', displaying the same Corinthian spirit for which they used to mock the British.

"Then came the astonishing decision to sack cricket coach Mickey Arthur and replace him with Darren Lehmann a fortnight before the Ashes.

"All these problems stem from the same issue - coaching. Australia has lost its affinity with the most crucial ingredient for success.

"This is a nation blessed with wonderful athletes but they are being let down by an army of administrators who have no understanding of the coaching process, and some of the coaches seem more concerned with keeping their jobs than winning. "

Woodward says that while he lived for a time in Australia in the eighties he travelled frequently to the Institute of Sport in Canberra, a facility built with the sole purpose of "achieving supremacy in sport", and realised Australia was so far ahead.

"Sporting success was high on the political agenda. Back home in 1989, I realised we in Britain were just as passionate about sport, but we had not put in place a process of excellence. We have since changed for the better and surpassed the Aussies in many respects. This, I fear, is because Australia has forgotten the value of coaching.

"To win in sport you need world-class athletes and world-class coaches. The support structure is missing.

"Australia had a dreadful Olympics last summer. The reaction was to cut funding for athletics and swimming by 3.8 per cent and 5.8 per cent respectively. They redesigned programmes with an emphasis on 'team building' and addressing 'psychological issues' for athletes.

"So many experts tell me, 'Concentrate on measuring performance and winning will take care of itself'. That is a brilliant excuse for coming second, which was never the Australian way. It is about winning, plain and simple.

"I was surprised by the attitude in Australia after the first Lions Test. Australia had just been beaten and nobody was upset because it had been a good game. That's not the Australian mentality I remember.

"But perhaps the most telling problem is that Australian sport has lost the art of handling mavericks.

"Great teams are made of great individuals. Mavericks are nothing new in Australian sport - think Shane Warne and David Campese - but now if you do not fit into the system you are exiled and labelled a trouble-maker."

Shane Warne bowlingMavericks, like cricketer Shane Warne, are no longer encouraged in Australian sport, according to Sir Clive Woodward, former director of coaching at the BOA

After 2012 the Australian Olympic Committee (AOC) President John Coates blamed the failure of his country's athletes on a shortage of Government funding and a lack of compulsory sport in schools.

The Australian government allocated nearly £220 million ($338 million/€255 million) to sports programmes in its 2010 budget, but the £35 million ($54 million/€40 million) earmarked for Olympics-focused high performance sports was only half what the AOC had lobbied for.

Britain appears, for now at least, to be avoiding this pitfall. Funding for elite sport won't be not be cut over the next four years, guaranteeing £500 million ($846 million/€638 million) for Olympic and Paralympic sport ahead of Rio 2016.

However Ian Thorpe is right in saying there a sombre warning for Britain post 2012. Australia's is a predicament to which we should pay close attention if we do not want to find ourselves in a similar position in a decade's time.

Sport was Australia's advert to the rest of the world, riding high on the back of the Sydney Games in 2000, almost as glorious for them as London's was for Team GB. But look at them now.

Olympic also-rans, savaged by the British and Irish Lions and now struggling on an embarrassingly sticky wicket in the best-of-five Test series.

If England retain the Ashes, which Australia desperately need to restore their battered sporting pride, it will be their fourth victory in five series. Woodward reckons Australian cricket has virtually given up on the idea of winning them.

Of course it is easy to kick a nation when it id down but I happen to love Australia, and the Aussies.

So I'd be more than happy to see a return to the days when there was an abundance of high-spirited sporting wizards of Oz. World sport needs them.

I never thought I'd hear myself saying this, but "C'mon Aussies, c'mon!" Starting with those Ashes, let's see you make a fight of it.

Alan Hubbard is a sports columnist for The Independent on Sunday, and a former sports editor of The Observer. He has covered a total of 16 Summer and Winter Games, 10 Commonwealth Games, several football World Cups and world title fights from Atlanta to Zaire.

David Owen: How Greece's economic crisis might have forced the International Olympic Academy to close its doors

Emily Goddard
David Owen head and shouldersYou would never guess from its lawns, palm-trees and pathways fringed with bright pink blooms, but the International Olympic Academy (IOA) has been living through difficult days.

Inaugurated in 1961 and located just a golf buggy ride from ancient Olympia, the IOA has made concrete modern Olympic founder Pierre de Coubertin's vision for an academic centre for the study of the Movement.

You would think that such a mission would make it sacrosanct.

Yet, as director Dionyssis Gangas explained to me during a tour of the premises, the European financial crisis that has hit Greece so hard might have brought the institution to its knees.

Until three years ago, according to Gangas, the finances of the academy worked as follows:

On the one hand, there was an operating budget of €1 million (£859,000/$1.3 million), drawn 50 per cent from the Greek state, 20 per cent from the International Olympic Committee (IOC) and 30 per cent from "various activities"; on the other there was the cost of maintaining the premises, which he says was the responsibility of the Hellenic Olympic Committee (HOC).

International Olympic AcademyThe IOA is located just a golf buggy ride from ancient Olympia

These maintenance costs came to a further €1.2 million (£1 million/$1.6 million), but only, as Gangas gives me to understand, because of high personnel costs stemming from the HOC's status as a public interest entity.

At this point, with the Greek public sector severely strapped for cash, a deal was struck whereby the IOA itself took over responsibility for the bulk of maintenance, which it has been able to accomplish much more efficiently, while the HOC's contribution was cut to €300,000 (£258,000/$396,000).

Gangas puts today's budget at around €1.5 million (£1.3 million/$1.9 million), with the rest of it derived as follows: €100,000 (£86,000/$132,000) from the Greek state, €100-€150,000 (£86,000-£129,000/$132,000-198,000) from academic activities, €400,000 (£343,000/$527,000) from sponsorship, including contributions from the cultural centre of Azerbaijan and the Greek lottery, and €450,000 (£386,000/$593,000) from the IOC, which, he says, has agreed, in addition, to make good any deficit.

"If it weren't for [President] Jacques Rogge and his colleagues at the IOC, the academy would have been forced to close," Gangas reveals.

As part of the new way of doing things, the academy has been opened for the use of outside educational partners much more frequently than it used to be.

Yale, Harvard, Georgetown and St Andrews have all taken advantage of the opportunity to organise symposia or summer schools.

The understanding is that courses should have some Olympic content.

Since 2009, the academy has hosted a two-year master's degree programme on Olympic studies for 30 students a year.

Pierre de CoubertinThe IOA has made concrete Pierre de Coubertin's vision for an academic centre for the study of the Olympic Movement

Would-be students must apply through their National Olympic Committee by March of any given year, with the course starting in September.

The fee, which Gangas says includes accommodation and food, is set at €3,000 (£2,500/$3,900) for the two years.

For all his gratitude to the IOC, Gangas says that the IOA's future is "still a little uncertain because of the general economic crisis in Greece.

"This means we have no hope of the level of state support we had in the past for the foreseeable future.

"And it means we are dependent on attracting new corporate and individual sponsors to ensure our survival."

Looking out over the idyllic grounds towards the ancient stadium where the Olympics began in 776BC, it comes as a shock to realise that this unique place of learning might conceivably have had to close its doors.

Baron de Coubertin's heart, laid to rest, in accordance with his wishes, on one of Olympia's tranquil pathways, would surely have been broken.

David Owen worked for 20 years for the Financial Times in the United States, Canada, France and the UK. He ended his FT career as sports editor after the 2006 World Cup and is now freelancing, including covering the 2008 Beijing Olympics, the 2010 World Cup and London 2012. Owen's Twitter feed can be accessed here.

Sarah Gosling: Team GB's future stars

Emily Goddard
Sarah GoslingThe team have performed extremely well and I am impressed with the level of competition here at the 2013 European Youth Olympic Festival in the Netherlands. The way the athletes have applied themselves to their sports shows how incredibly dedicated they are and that is illustrated by the amazing results we have had. Finishing second on the medal table is an incredible achievement and something I am very proud of.

It has been a fantastic opportunity for me as a first-time Chef and I am extremely proud to have been given the opportunity by the British Olympic Association. I think it is a great step forward to include retired Olympic medallists in events such as these. The athletes are at a stage in their careers where any positive influence could impact their senior careers so to be part of this step is very rewarding.

It has also been good for me, the athletes and the coaches to gain experience of other sports, to watch and talk to them to see if we can learn anything to take into our own events.

eyof team gbBritain finished second on the overall medal table behind Russia at the 2013 European Youth Olympic Festival

I've found my role as Chef has been particularly important in talking to athletes who haven't necessarily done as well as they would have hoped. It is inevitable at any event that some athletes will be upset with their performance, but I have tried to talk to them and tell them that you often learn more in adversity than in success. It has been a great chance for all the athletes and coaches to experience what can be the difficult Olympic environment.

That's where being a former athlete is helpful because they know I have been through it before myself and I can empathise with them. The other side is that when they have performed well I can understand the effort and hard work they have put in and they recognise the fact that I know how difficult it is and see the effect it can have on their performance.

The girls road race saw Broughton and Garner secure silver and bronzeThe girls road race saw Charlotte Broughton and Grace Garner secure silver and bronze

I have been to all the events Team GB has competed in and they have all been incredible to watch. The girls' road race on Thursday was brilliant and I was really proud of Abby Mae Parkinson – she rode so hard to enable Grace Garner and Charlotte Broughton to get medals. That a 15-year-old can sacrifice their own chances in that way for her teammates is a real illustration of the teamwork that all the athletes here have shown.

The real highlight for me though has been the way the sports have integrated. The small teams have mixed well with the larger teams, they have really understood what the Olympics are all about and are learning all the time. We work as "One Team GB", and we really have. Athletes from five different sports have come together and over the course of a week have formed a real team environment.

This is typified by all the sports coming down to watch the final sessions at the gymnastics and in pool this afternoon. Everyone else has finished and to see them cheering on their team mates from the stands was fantastic.

Abbie Wood took home one of Britains gold medals from the European Youth Olymic Festival winning the 200m breaststrokeAbbie Wood took home one of Britain's gold medals from the European Youth Olymic Festival winning the 200m breaststroke

Last night was the Closing Ceremony and it was great for the athletes to get the opportunity to celebrate Team GB's success. Whilst I have been to Olympic Closing Ceremonies before I never had the chance to march in the Athletes' Parade, at the Opening Ceremony, so it was a first for me, and it was surprisingly emotional. There were a lot of parents in the stands, so for the athletes to share that experience with them was nice.

I can't believe we are now on our way home, the week has flown by. Someone asked if I would consider doing something like this again and the answer was absolutely yes. It's a fantastic role to have done, and I would do anything to be involved again. Giving back to sport, however I can, is very important for me.

Sarah Gosling is a British double Olympic sailing champion. She was Team GB Chef de Mission for the 2013 European Youth Olympic Festival in Utrecht.

Mike Rowbottom: Farah clears the air in Monte Carlo

Mike Rowbottom
mikepoloneckMonte Carlo awoke this morning to the persistent rumble and crackle of thunder interspersed with stagey sheet lightning. It rained, hard. And the muggy air of the previous evening was cleared.

It would be nice to think the impending IAAF Diamond League meeting here will have a similarly restorative effect upon world athletics, which has swirled with rumour, suspicion and speculation since Sunday's slew of doping positives involving, among others, two of the sport's pre-eminent sprinters in Asafa Powell and Tyson Gay.

Gay, who has freely admitted a transgression although it is as yet unclear what errant substance is involved, was to have raced here. He can't now. Meanwhile, Powell's manager, Paul Doyle, has defended his man by implicating the trainer who has been working with the sprinter since May, Chris Xuereb, accusing him of providing supplements which have led to the positive test. Xuereb also began working at the same time with Powell's fellow Jamaican Sherone Simpson, the Beijing 2008 Olympic 100 metres silver medallist, who also faces suspension following an adverse test.

asafapowellrelayAsafa Powell, whose positive doping test was revealed on Sunday, insists he has never taken any illegal substance knowingly and now his manager has blamed supplements supplied by a new trainer

Both athletes deny knowingly taking any illegal substance. Meanwhile, Xuereb, as you might expect, denies giving them any illegal substance, adding: "I am extremely disappointed that these athletes have chosen to blame me for their own violations."

Xuereb says his main role with Powell and Simpson was "to provide soft tissue massage therapy as well as nutritional help".

All very confusing. All very worrying. All very familiar.

Justin Gatlin, the Athens 2004 Olympic 100m champion who was subsequently banned for testosterone and is now back on the circuit – and fourth fastest in the 2013 world lists for the distance, maintained that his positive test had come as a result of a masseuse with a grudge deliberately using a cream on him that contained banned substances.

That claim was disputed. Naturally. And it had no effect in terms of mitigating his punishment. 

Given the number of incidents there have clearly been misjudgements rather than deliberate cheating in terms of sports people testing positive – not just in athletics, but across the board – you would hope that those operating at elite level would have everything safe and sorted. But this is clearly not the case.

I flew in to Nice airport yesterday with three happy Jamaican athletes due to compete tomorrow  at Monaco's Stade Louis II – even though that count went down to two happy athletes when one discovered their luggage had not turned up – and we were delayed in getting to our transport while one of them sought out the massage table they had brought with them. The idea that one or any of these young people could be made very unhappy, for a long time, because of a mistake that might be made by a trainer was depressing indeed.

But once more we come to the hard fact that, while mistakes are made, such errors also have the possibility of being cited as an excuse for real misdemeanours. There is no real way of knowing.

Years ago, when I was writing a book with Britain's Olympic 400m silver medallist Roger Black, I asked him about doping in the sport. "The only person who can really know if I am clean is me," he said.

So now we are in the same old cycle – is this a bit Freudian round the edges? – in athletics, a cycle of accusation and denial. At such times, the sport requires to revivify itself to the wider world with good news, with clean performers. It is a time for standard bearers.

The cataclysmic weather here this morning put paid to a meeting-promotion exercise which would have seen Mo Farah, Britain's Olympic 5,000 and 10,000m champion, touring the streets in an open-topped bus.

farahgatesheadMo Farah, Britain's double Olympic champion, will hope to provide athletics with some good news after the bad when he races the 1,500m in the IAAF Diamond League meeting in Monaco

Instead, with the thunder still rolling around, Farah gave an early press conference in which he responded cautiously to the idea that athletes such as he had an additional weight on them to provide good news for the sport after bad, and to renew the sport's appeal to the wider viewing public.

"I've just come from a training camp in St Moritz, so I don't know all the details about what has being going on this week," he said. "But for myself I work hard, and I have got to give up one hour of every day to be open for testing no matter where I am in the world. It's important that we see good things happening in athletics. And sometimes the bad things get covered more than the good things. But we have just got to do what we can ourselves. That's all we can do."

Farah will be doing a 1,500m in Monaco to sharpen himself up for the IAAF World Championships in Moscow, which are only 23 days away. Fingers crossed, he will provide reasons for further celebration in the sport as he seeks to earn the 10,000 title which so narrowly got away from him at the 2011 World Championships in Daegu.

As for the 100m – well, no Gay, no Powell. And – following this week's announcement that Yohan Blake has failed to recover from the hamstring injury which has troubled him all season – no defending champion.

Gatlin will be there, and looks an increasingly strong contender. Usain Bolt, the man whom Farah readily describes as an icon in the sport, will be there, however. It is time for the standard bearers to step up once again.

*Mike Rowbottom's new book Foul Play – The Dark Arts of Cheating in Sport (Bloomsbury, £12.99) is published on July 18 and is available from the insidethegames shop section.

Mike Rowbottom, one of Britain's most talented sportswriters, covered the London 2012 Olympics and Paralympics as chief feature writer for insidethegames, having covered the previous five summer Games, and four winter Games, for The Independent. He has worked for the Daily Mail, The Times, The Observer, The Sunday Correspondent and The Guardian. To follow him on Twitter click here.

Chris Gregory: The blueprint to inspiring a generation

Emily Goddard
Chris GregoryMy route to becoming an elite beach volleyball player was perhaps not the most orthodox one.

In 2008, I applied for UK Sport's "Sporting Giants" talent identification programme.

The programme asks for potential athletes to make themselves known providing they fulfil the basic criteria of being tall (a minimum of 6 foot 3 inches for men and 5 foot 11 for women) and young (between 16 and 25) and with some sort of athletic background.

I was 17 when I applied and I had played tennis at school level, while the fact that I am 6 foot 10 inches helped me easily meet the "giant" criteria.

After a series of difficult and demanding testing phases, I was selected to become part of the GB beach volleyball programme and made I my debut at the Under 21 World Championships in 2009 before competing at the World Cup in 2011.

John Garcia-Thompson and Steve Grotowski represented the home team at London 2012John Garcia-Thompson and Steve Grotowski represented the home side at London 2012

I just missed out on competing at the London 2012 Olympics as John Garcia-Thompson and Steve Grotowski were the sole pairing selected for Team GB but it was great to cheer them on at Horse Guards Parade and the experience inspired me even more in my goal to make it to Rio 2016.

One of my jobs now is to help further spread that message of inspiration from the Olympic and Paralympic Games as one of Sport England's Sporting Champions.

One of my key roles as a Sporting Champion involves supporting Sportivate projects across the country.

Sportivate itself is the £56 million ($85 million/€65 million) National Lottery funded Olympic and Paralympic legacy initiative that gives 14 to 25-year-olds who aren't particularly sporty six to eight weeks' free coaching in a new sport and then helps them find low costs ways to continue to play.

The next project for me is an exciting Sportivate Beach Volleyball one in Redbridge in East London, just a stone's throw away from the Queen Elizabeth Olympic Park in Stratford.

Chris GregoryqChris Gregory is one of Sport England's Sporting Champions

It will take place the fantastic new beach volleyball courts in Loxford Park, which thanks to London 2012, now have over 840 tonnes of the very sand used at Olympic Games beach volleyball competition at Horse Guards Parade.

I'm hopeful that by using the Olympic and Paralympic stardust that remains from London 2012, I can inspire all the young people in attendance to take up the sport on a permanent basis and continue to inspire even more people to take it up long-term.

I may be bias, but I thought the magnificent London 2012 beach volleyball tournament was one of the show stealers of the Olympic Games with that stunning temporary venue at the iconic Horse Guards Parade helping it take the spotlight.

That superb competition and all the other great sport at London 2012 was very much designed to inspire a generation.

Now almost a year on from the Games, it is the time to keep working as hard as ever to continue to inspire that generation.

Chris Gregory is a beach volleyball player who joined the Great Britain programme after coming through the UK Sport talent identification scheme Sporting Giants. The 6 foot 10 inch athlete is now aiming to represent Team GB at the Rio 2016 Olympic Games. He is also one of Sport England's Sporting Champions, which you can find out more about here.